Top Deliverability’s Blog
HubSpot: What Is Market Share & How Do You Calculate It?
- December 7, 2022
- Posted by: Top Deliverability
- Category: ESPs HubSpot Industry News
HubSpot just released a brilliant post:
In the marketing industry, you’ve likely heard the term “market share” from time to time, but what does it mean? Why is it necessary, and how is it calculated? As marketers, it’s important to understand market share so you know how your company ranks against competitors and can develop new marketing strategies to reach more potential customers. In this post, we’ll outline what market share is, how to calculate it, give real-life examples, and explain how you can increase yours. What is market share? Market Share Formula Relative Market Share Relative Market Share Formula Market Share Examples How to Expand Your Market Share Understand Your Market Share to Increase Business Success Suppose consumers buy 100 T-shirts, and 70 are from Company A, 25 from Company B, and 5 from Company C. In that case, Company A owns a market share of 70% and is the leading industry competitor. Market share
More here: What Is Market Share & How Do You Calculate It?
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