Top Deliverability’s Blog
HubSpot: The Creator Economy Market Size is Growing: How Brands Can Leverage It
- December 2, 2022
- Posted by: Top Deliverability
- Category: ESPs HubSpot Industry News
HubSpot just released a new interesting blog:
The creator economy has seen exceptional growth over the last few years and will only grow more in the future. So, what does that mean for brands, and how can marketers leverage this booming economy? To answer this question, I spoke to a couple of HubSpot’s marketing experts and researched the creator economy’s size, growth, and the changes we can expect down the line. Here’s everything marketers need to know, starting with how the creator economy has grown over time. How the Creator Economy Has Grown Over the Years The exact size of the creator economy can vary, depending on who you ask. While statistics show 50 million people are contributing to the creator economy, a recent report by Linktree said there are about 200 million people as of 2022. One reason for the discrepancy could be how the numbers are calculated. For example, there may only be 50 million
Read more here: The Creator Economy Market Size is Growing: How Brands Can Leverage It
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