HubSpot
Seventy-one percent of US businesses use Instagram to market their products, services, and brand to more than one billion users on the app. With a variety of interactive features, Instagram marketing has become essential for small businesses. Your team needs need to have an Instagram marketing strategy in place to harness the platform’s power. Read this guide to help you tackle the platform. Table of Contents: Why Instagram Marketing Matters for Small Businesses 15 Instagram Marketing Strategies for Small Businesses Getting Started Why Instagram Marketing Matters for Small Businesses In our digital-first world, Instagram is one of the first places people go to learn about a small business. Today, 90% of people follow at least one business on Instagram. Further, 1 in 2 people use the app to discover new brands, products, and services. As a small business owner, you need to use Instagram to get your business in front of customers
As your business grows, you face more obstacles, challenges, opportunities, and projects in general. It’s a good and natural part of scaling an organization, but how do you determine your priorities? Which initiatives should you execute on first, and which challenges should you address right away? Enter the SWOT analysis, a framework that can help you develop a roadmap for moving forward with your business, maximizing opportunities and minimizing roadblocks along the way. While it may seems simple on the surface, a SWOT analysis allows you to make unbiased evaluations on: Your business or brand Market positioning A new project or initiative A specific campaign or channel Practically anything that requires strategic planning, internal or external, can have the SWOT framework applied to it, helping you avoid unnecessary errors down the road from lack of insight. Importance of SWOT Analysis You’ve noticed by now that SWOT stands for Strengths, Weaknesses
If you want to find the best time to post on Instagram, you’re probably trying to reach a specific goal. Maybe you want to maximize the number of likes you get on each post. Or you hope to improve brand awareness by getting new followers. If you’re new to social media you might start posting as often as you can and see what happens. But what if you add some scientific thinking to the process? For example, you could try posting at different times of day and jotting down the likes per minute for each post. That experiment could have value over time, but it’s also pretty intense and time-consuming. Is there an easier way to figure out when to post on Instagram? In this post, you’ll find everything you need to start posting at the best times on this popular social media platform. Keep reading, or jump to the
If the subject line of an email is the attention getter, then the signature is the lasting impression you make on the reader. Email signature fonts play an important role in shaping your tone as a professional and showcasing your personality. With so many other components in an email, both in terms of content and design, it can be easy to overlook the sendoff. Fonts matter. As you take a look at this blog post on your screen, are you thinking about the font used? If this blog post were written in Papyrus, that might make for a distracting read. For email signatures, the font you choose is even more pertinent because it is your sign off. If you sign off an email using Comic Sans, the impression you leave might be childish and unprofessional. However, you can set the optimal tone in your email by selecting the best signature
I remember recording a 20-minute video I intended to upload to Instagram as IGTV content. The video was a collaboration with a few of my content creator friends, and I was so excited to share it. Imagine my surprise — and confusion — when I logged into Instagram and couldn’t find the IGTV feature! I remember thinking, “Is IGTV gone?” The simple answer is yes, but don’t worry — there are still ways to share long-form content on Instagram. Here’s what you need to know about the fate of IGTV and video sharing on the app. What happened to IGTV on Instagram? In October 2021, Instagram scrapped IGTV as the social network shifted its focus toward video content. IGTV was combined with in-feed videos, forming the new Instagram Video feature. In July 2022, the Instagram Video and Instagram Reels tabs were consolidated to create a singular space for all video
Your nonprofit likely takes up a lot of your time, and you might not have a huge staff to delegate responsibilities to. So, taking the time to use online platforms might not seem like the best use of your time. However, platforms like LinkedIn can be great for nonprofits, especially for connecting with people interested in your cause, inspiring them to take action, and even hiring new employees. You’ll have to dedicate a bit of time to use it, but it’ll pay off in the end. Read on to use this piece as a guide for creating a LinkedIn page for your nonprofit. Table of Contents: How to Create a LinkedIn Page for a Nonprofit Organization How to Use LinkedIn for Nonprofits Best Nonprofit LinkedIn Profiles How to Create a LinkedIn Page for a Nonprofit Organization Creating a LinkedIn Page for your nonprofit helps people interested in your cause discover you
Content creators and the creator economy are becoming more integral to the success of marketing campaigns. Our 2022 State of Inbound Marketing Trends Report found that 88% of brands have a dedicated budget for working with influencers and creators. We also found community will be a top priority for marketing strategy in 2023. To gain more insight into the world of content creators, HubSpot partnered with Tilt to survey more than 300 marketing and business-specific content creators. Here’s a bit of what we found that marketers need to know. To access the full report, check our Business of Creators Report. 5 Things Marketers Should Know About Content Creators Here are five things marketers need to know about content creators and how to leverage them. 1. Most creators want to grow their businesses. Growth is at the forefront for many content creators. In our survey, more than 50% of content creators
According to Google, 40% of Gen Zers prefer to use TikTok over traditional search engines. Gen Z would rather do a quick search on the app and see a visual representation of user-generated content (UGC) in the form of reviews, recommendations, and tips from everyday consumers than read about it. So, if you’re ready to boost your discoverability, now is the time to level up your TikTok SEO strategy. So, when someone searches for something in TikTok through a keyword or hashtag, you would want your video to appear near the top of the list so that you can increase your content’s reach and engagement. Marketers have planned to increase their investments in the app by running TikTok ads, improving video production, using a TikTok management tool, and collaborating with UGC creators. Brushing up on your TikTok SEO skills will make your content more search-friendly and well-loved by the algorithm.
Platform solutions have always been known as a one-stop shop for all of a marketer’s needs. At their core, platforms are meant to help marketers, whether that’s understanding their customers’ journeys, optimizing the path to purchase, or quantifying the revenue that a campaign produces. And, as I discussed last year, HubSpot delivered on the promise of platform through our world-class solution that doesn’t sacrifice power for ease of use. Last year we focused on what it meant to be a valuable platform for our customers. Since then, we’ve made a number of product enhancements to double down on this promise. Here at HubSpot, we’ve intentionally built our platform to meet the needs of organizations regardless of where they are in their journey. Our customers have always taken comfort in our easy-to-use tools and freedom to scale when they’re ready to. That said, a lot has changed in the last few
Following months of beta testing, Twitter made its new audio feature, Twitter Spaces, permanent. Today, the highly-discussed feature is finally available to all users. Spaces, which allows Twitter users to listen to and participate in public audio conversations, entered its beta test shortly after the launch and $100-million valuation of the app Clubhouse – which similarly offers an audio chat room experience. Now that it’s here to stay, many brands with solid Twitter followings are also beginning to pay more attention to the marketing opportunities of Spaces. What is Twitter Spaces? Why Marketers Are Watching Twitter Spaces How to Use Twitter Spaces How to Join Spaces on Twitter Navigating Audio Social Media Why Marketers Are Watching Twitter Spaces Looking for a way to determine whether Twitter Spaces or Clubhouse is a better fit for your business? Check out our video guide comparing the pros and cons of the two social