Blog Optimization
56% of surveyed consumers have made a purchase from a company after reading their blog and 10% of marketers who use blogging say it generates the biggest return on investment. If you’re writing a blog for a business, those stats make blog SEO a pretty big deal. Even if you’re blogging just for fun, SEO can help you boost your message and connect with more engaged readers. But what is blog SEO? And how can you optimize your blog for search engines? Get ready for an in-depth exploration into the world of keywords, backlinks, and content optimization. Start reading, or click a topic below to jump to the section you’re looking for: What is blog SEO? Blog SEO is the practice of creating and updating a blog to improve search engine rankings. This approach usually includes keyword research, link building, image optimization, and content writing. When you optimize your web
The more traffic your blog or site receives, the better. But drive-bys aren’t enough to drive user engagement and ultimately boost sales — instead, you need to convince potential customers that it’s worth sticking around. Topical content and its counterpart, evergreen content, can help you achieve this goal.Consider that 38% of people will leave your site if the content or layout is unattractive. In other words, if they don’t find anything of value ASAP, they won’t stay. Of course, this raises an important question: When it comes to topical content vs. evergreen content, which delivers the best bang for your virtual buck? Which type drives more visitors to stay? Here’s what you need to know about boosting traffic with these common content types. Topical content focuses on current events or information to deliver targeted and relevant content to visitors. For example, a local roofing company might use the event of
Blogging is not a major piece of artwork like the Sistine Chapel, but there is an art to making your blog a masterpiece. Blogs are a combination of timely and evergreen content. Timely content focuses on trends, news articles, and pop culture events, while evergreen content stays relevant and provides value for a long time. It is rare to update timely content simply because it’s old news; however, there is value in updating and reviving old evergreen content. Leveraging old blog posts and their established place on the web can extend the life of your best content. It is especially beneficial when your content has reached a traffic plateau — a period where your growth rate is stagnant. John Bonini, the Director of Marketing at Databox, says, “Your best opportunity for increasing organic traffic short-term is in updating the content you’ve already published, not (exclusively) publishing new stuff.” Updating this…
There are many great reasons for businesses to blog, but one stands out — increasing your keyword rankings and growing your organic search traffic. The number of terms that a website can rank for is related to the size of the site. That is, more indexed pages mean more opportunities for ranking. For most small and medium-sized businesses, there is a limit to the number of pages that can fit onto the site before it becomes bloated and hard to navigate. Once you’ve reached your limit for services, products, case studies, etc., it’s time to get serious about creating blog content. More often than not, the difference between a 50-page website and a 500+ page site is a blog. Because of this, blogging is an essential practice for SEO and traffic building. The biggest objection I typically hear when I bring up the idea of blogging is, “what am I…
