HubSpot
Welcome to Breaking the Blueprint — a blog series that dives into the unique business challenges and opportunities of underrepresented business owners and entrepreneurs. Learn how they’ve grown or scaled their businesses, explored entrepreneurial ventures within their companies, or created side hustles, and how their stories can inspire and inform your own success. Aspiring Native entrepreneurs face many challenges in growing small businesses. Complex land lease laws, strained infrastructure, and a chronic lack of credit access all inhibit Indigenous success. However, thanks to growing federal, organizational, and tribal support, potential business owners have more resources available than ever. Navigating new financial mechanisms, tribal incubators, and government programs can still present a challenge. By appraising available resources, and when to leverage them, Native entrepreneurs gain a great head start in launching new ventures. Starting on the right foot, with the right tools, can make all the difference – especially when climbing
When creating a company site, few things are more important than website homepage designs. The homepage is your brand’s virtual front door. If a new visitor doesn’t like what they see, their knee-jerk reaction is to hit the “back” button. What makes a website’s homepage design brilliant instead of bland? It has to look good — but it also has to work even better. That’s why the most brilliant homepages on this list don’t just score high in beauty but also in brains and creativity. Before we dive into the examples, let’s go over best practices. You’ll notice the best website homepage designs we look at take these principles and implement them for optimal results. What Makes a Good Website? A good website clearly answers “Who I am,” “What I do,” and/or “What can you (the visitor) do here.” It also resonates with your audience, has a value proposition, calls
Which generation do you think is the hardest to reach with marketing content? Is it Gen Z, hiding out on TikTok and exploring virtual worlds like Roblox? Or Millennials who many other generations think are busy with “quiet quitting?” While the two generations above are incredibly unique, it’s neither. The data we recently found might just surprise you. According to our most recent survey of 1,200+ marketers, it turns out Baby Boomers (age 55+) are the hardest to reach: Because Boomers are the oldest generation, and might even have more purchasing power than others, you’d think we’d know them — and where to market to them — pretty well by now. Right? The truth is, while marketers find it challenging to understand and engage younger ever-evolving generations, Boomers are the clear outlier. Why? It all goes back to how Boomers like to discover and purchase products, which stands out like a sore
As a result of the pandemic, there’s been a shift in recent years to virtual conferences. But a virtual conference strategy can’t be a copy-and-paste of a physical one. Virtual conferences come with unique challenges, and require a new perspective to succeed. Here, let’s explore the benefits of virtual conferences, take a look at some examples of successful virtual conferences to inspire you, and check out a few tools that can help you plan your own. Plus, hear from Tamara Mendelsohn, CMO of Eventbrite, on her best practices for hosting a successful virtual event in 2023 and beyond. Skip ahead: Virtual Conference Benefits 6 Virtual Event Best Practices, According to Eventbrite’s CMO Virtual Conferencing Tools Examples of Virtual Conferences Virtual Conference Benefits There are plenty of major benefits to hosting a virtual conference. For one, it can lower the price of admission, enabling smaller businesses with limited budgets to purchase
When it comes to marketing, almost nothing is more important than knowing your target audience. But what if I told you over half of marketers are missing critical information on their consumers? In our annual survey of over 1,200 marketers, we found that just 42% know the basic demographic information of their target audience, like their name, gender, and location. And, the data gap doesn’t stop there: Less than half of marketers know their audience’s interests and hobbies, shopping habits, the products they are interested in buying, their purchase history, and where they consume content. Only 31% know the online communities their target audience is a part of and even less know the challenges they are facing. Just one-fourth of marketers know the social causes their target audience cares about – a huge missed opportunity when it comes to expressing your brand’s values, especially when marketing to Gen Z and Millennials.
Taking the risk with any new platform is daunting. After all, no one wants to dedicate their time, energy, or budget into something with little return. That said, it’s hard to ignore the hype around TikTok, its fantastic engagement rate, and its massive user base. If you’re willing to get creative, TikTok could be the perfect home for your short-form videos. Here, I spoke with HubSpot’s social media team to gather their best tips for bringing your brand on TikTok. 1. Know where your audience hangs out. It’s important to know where your audience hangs out online. For some brands, this includes TikTok — for others, not so much. For instance, if you sell retirement homes, you won’t get much traction with the platform’s predominantly younger audience. “TikTok is obviously all the rage right now, and it makes sense that brands want to jump in. But before you do so
As a job seeker, you’ll face ups and downs. Motivational job search quotes can inspire you on the days you feel like giving up. Between preparing for interviews and sending out resumes, you may not have time to find these quotes yourself. That’s why our team gathered 26 of our favorite quotes from people who were in your shoes and nailed the job search. Read on and keep pursuing your dream job! Table of Contents Quotes About Following Your Passion Motivational Quotes to Keep You Resilient Quotes About Creating Opportunities Quotes About Networking Quotes About Personal & Professional Growth Quotes About Following Your Passion Pursuing your passion and following your interests can be challenging. Sometimes, it feels like everyone else is pursuing their dream career except for you. Don’t give up hope! The payoff of finding the right role will make the process worthwhile. Keep reading for quotes about following
In the marketing industry, you’ve likely heard the term “market share” from time to time, but what does it mean? Why is it necessary, and how is it calculated? As marketers, it’s important to understand market share so you know how your company ranks against competitors and can develop new marketing strategies to reach more potential customers. In this post, we’ll outline what market share is, how to calculate it, give real-life examples, and explain how you can increase yours. What is market share? Market Share Formula Relative Market Share Relative Market Share Formula Market Share Examples How to Expand Your Market Share Understand Your Market Share to Increase Business Success Suppose consumers buy 100 T-shirts, and 70 are from Company A, 25 from Company B, and 5 from Company C. In that case, Company A owns a market share of 70% and is the leading industry competitor. Market share
When you have an active website, consistently coming up with blog ideas can be a challenge. So, what do you do when it feels like you’ve written about everything under the sun? Even the most seasoned marketers could use an occasional brainstorming boost. If you need inspiration, here are 101 of the best blog post ideas for your content marketing strategy. Table of Contents Multimedia Blog Post Ideas Data-Driven Blog Post Ideas Community Engagement Blog Post Ideas Instructional (Guides and How-to) Blog Post Ideas Multichannel Integration Blog Post Ideas Thought Leadership Blog Post Ideas Content Marketing Blog Post Ideas Miscellaneous/Fun Blog Post Ideas Blog Post Ideas Multimedia Blog Post Ideas Multimedia blog posts focus on using a piece of media — whether that’s a video, a podcast, or a graphic — to tell a story or share information. The key to success with this type of blog post is to
Your personality makes you unique — a differentiation that doesn’t just apply to people. Brand voices will make each company recognizable in a world full of different streams of information. So how can you set your brand up for success? A powerful brand voice that can not go unnoticed, because it is strong enough to make people pay attention. This post explores the elements that create a brand’s voice. You’ll also learn how you can create your brand voice and examples that can inspire your team. Table of Contents What is a brand voice? Creating a Brand Voice Brand Voice Examples Brand Voice Template Crafting Your Voice Your brand voice should be uniform across platforms. According to Crowdspring, 90% of potential customers expect to have a similar brand experience across different platforms. Your company should sound the same on social media, in email communications, and even on packaging. Further, your