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Projects and programs are needed to push an organization’s goals forward. And behind every project or program is a manager working diligently to ensure everything runs efficiently. But what is the difference between program management and project management? What do project managers and program managers do? Here’s what you need to know: Program Manager vs. Project Manager What is Program Management vs. Project Management Difference Between Program Management and Project Program Manager vs. Project Manager A program manager ensures groups of projects are carried out effectively and are following an organization’s goals. Those groups of projects are referred to as a program. In contrast, a project manager leads an individual project — rather than a group of endeavors. A program manager’s duties may include the following: Working with project managers to plan schedules, projects, and goals Overseeing communication across different teams and projects Working with executive management to brainstorm new
Instagram isn’t just a go-to social network for individuals anymore. Many marketers have caught wind that it’s a powerful social network where they need to have some sort of presence. The platform’s heavy emphasis on visual content like photos, videos, illustrations, and GIFs is becoming a critical way for brands to communicate their story and message. Plus, it’s an excellent way for businesses to humanize their brand, recruit future employees, showcase their products and content, and delight and engage customers. Check out these 18 ideas for videos, photos, and other content you can post on Instagram. (And for more inspiration, check out our list of the best brands to follow on Instagram.) 18 Content Ideas for Videos, GIFs & Photos to Post on Instagram 1. Behind-the-Scenes Content Instagram is a great platform for humanizing your brand, and giving your audience a sneak peek at what goes on behind the scenes
If you’re a nonprofit, you should be a member of Google for Nonprofits, a program that includes a free membership and access to various products. One product that should be on your radar is Google Ad Grants. With Google Ad Grants, qualifying nonprofits have access to up to $10,000 per month in search ads shown on Google.com. Nonprofits like DonorsChoose, Days for Girls, and We Care Animal Rescue all use Google Grants in their campaigns and drive more traffic through organic search. You can use Google Grants to: Reach donors, volunteers, and consumers when they’re searching keywords relevant to your nonprofit Raise awareness by choosing relevant keywords and creating unique ads to highlight your work Track online donations, newsletter sign-ups, and volunteer registrations Promote your organization’s website on Google with in-kind AdWords advertising According to Google Support, there are a few limitations to Google Ad Grants, including a $2.00 max
If you produce video content or sell video footage, the right WordPress video theme will allow your content to shine. You’ll also create a compelling experience for your visitors the moment they enter your site. Are you looking for a WordPress video theme to put your video content on full display? There are a lot of WordPress Video themes out there to choose from. But not to worry, we did the legwork for you. Explore this list of 16 WordPress video themes (in no specific order) to help you choose the best theme for your site. We’ll break down our list by the following categories: Multi-Purpose Video Themes Blogging Video Themes Portfolio and Photography Video Themes Filmmaking Video Themes Creative Video Themes Streaming and Membership Themes Before you continue, you can also watch this useful video on WordPress video themes from themesCode: Multi-Purpose Video Themes These WordPress themes aren’t wholly
Affiliate marketing on Instagram works the same as other platforms, where a business pays someone (i.e., an influencer) a commission for attracting people to purchase its product or service. The amount of commission paid is tracked through a unique code or URL. Instagram used to have a native program for creators, but it ended in August of 2022. Not to worry, though, because you can still make money from affiliate marketing on Instagram. This post will discuss how and give examples of creators that successfully use the strategy. How to Do Affiliate Marketing on Instagram 1. Switch to a creator or business account. An important step, although not required, is to have a creator or business account on Instagram. When you have this designation on your account, it establishes your legitimacy with your followers and the businesses you choose to work with. You’ll be seen as a trusted source that
It’s no secret that website design trends (and best practices) have changed dramatically since the internet’s debut. Reflecting on nostalgic websites and comparing them to their present-day counterparts is an excellent way to understand why updating your site is so necessary. With the help of the Wayback Machine, we can see what our favorite websites looked like in years past. Whether you’re planning a website redesign and could use some inspiration, or you’d enjoy reflecting on nostalgic websites, we’ve rounded up 32 sites to peruse. 1) Google While Google essentially maintains its branding with its colorful logo and whitespace on the homepage, there are other aspects of the site that look entirely different today. In the 1990s, Google had unique offerings underneath the search bar. Today, the company leans into creating a personalized homepage for users by bookmarking their frequently visited websites. 2) Apple Apple always takes a product-centric approach to
You’ve created a digital product, put it up on your website and announced it to your audience. But despite the hard work you poured into bringing your online course, ebook, or other digital product to life, it’s not selling. When you’re in this situation, it’s tempting to give up. To throw your arms in the air and declare, “nobody wants my product — it was all a waste of time.” That’s the easier option. But you created your digital product for a reason. Perhaps you wanted to add a new income stream to your business so you could stop trading time for money. Or maybe you wanted to create a new way for people to work with you at a more affordable price point than your services. As the host of Imperfect Action podcast, which is part of the Hubspot Podcast Network, I regularly have listeners write in, asking me
A key to a successful marketing blog strategy is to keep a pulse on the latest blogging trends. However, that can be difficult if you’re a marketer with several different responsibilities and platforms to manage. Fortunately, I spoke to a few of the blog leaders at HubSpot to get their recommendations on the right blogging trends to leverage in 2023. From custom graphics to original data and unique content, these blogging trends can help boost your blog’s traffic and conversions. 5 Blogging Trends Marketers Should Leverage Here are five trends our blog leaders say marketers should incorporate into their blogging strategy. Custom Graphics I spoke to HubSpot Blog Manager Clint Fontanella, who says custom graphics are becoming increasingly popular in marketing blogs. “It doesn’t seem like you can just talk the talk and have great written content alone,” he said. “You need to accompany it with a compelling visual that’s
With new social media platforms and features popping up every day, ever wonder about the etiquette you should follow? In this article, we’ll be covering Twitter Spaces etiquette for attendees, hosts, and speakers. Twitter Spaces Etiquette for Attendees 1. Listen more than you speak. On Twitter Spaces, everyone has a role to play. The host is there to set the tone and guide the conversation. Speakers are chosen to share their knowledge. Moderators are there to ensure the space remains safe. As an attendee, your role is to listen and participate upon request. Too often, attendees will show up to a Twitter Space, ask to speak, then monopolize the entire conversation. This is considered inappropriate and can be deemed disrespectful to the speakers already designated in the Space. A good rule of thumb is to listen at least 80% of the time and contribute 20% of the time. However, that
If you’ve received an email from someone claiming to have hacked your account, don’t panic. It’s important to stay calm and take the necessary steps to protect yourself and your data. This blog post will provide sample emails you can send to your contacts after being hacked. We will also share tips on protecting yourself from future hacking attempts. What To Do if Your Email is Hacked You can’t always tell if you were hacked immediately. Some hackers may send corrupted emails to your contacts without leaving a trail. Other times, filter settings might catch suspicious messages and automatically place them in “Spam” or “Trash,” so you never even see them. Luckily, there are a few signs to watch out for if you suspect someone has hacked your account: You receive strange or unsolicited emails from someone with your own name or a third-party name. Look for blurred images, poor