How to Write a Blog Post
According to our 2023 State of Marketing report, blogs are among the top marketing channels that offer the highest ROI. Despite numbers showing how blogs can benefit business, some marketers and business owners wonder, “Do people still read blogs?” To determine where blog readership might stand today, I surveyed 325 people about how often they read blogs. Here’s what I know: Do people still read blogs anymore? How to Get More Blog Readers Building a Better Blog Do people still read blogs anymore? As a blogger who writes daily, my findings were encouraging; most respondents (29%) read blogs 1-4 times a month, 18% read every day, and only 17% never read blogs. The graph below illustrates a breakdown of how often respondents read blogs. While the percentage of people who never read blogs surpasses that of people who read 1-3 or 1-4 times a week, more people read blogs daily
What makes a blog post bad? The most pervasive problem we find is poor flow. The post jumps from one idea to the next or the post reads like a stream of consciousness – except it’s not a stylistic choice. One way to prevent this is by creating an outline for your blog post. Below is my method for outlining posts and organizing my thoughts to create a cohesive, logical piece. Table of Contents How to Write a Blog Post Outline Outlining Tips from HubSpot Bloggers Blog Post Outline Example 1. Write down as many distinct takeaways from the article as you can. Start with a brain dump. Write down all the things you want your readers to get out of the article. These won’t always be the main sections of your article – it’s just all the things you want your readers to know by the end of reading your
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A key to a successful marketing blog strategy is to keep a pulse on the latest blogging trends. However, that can be difficult if you’re a marketer with several different responsibilities and platforms to manage. Fortunately, I spoke to a few of the blog leaders at HubSpot to get their recommendations on the right blogging trends to leverage in 2023. From custom graphics to original data and unique content, these blogging trends can help boost your blog’s traffic and conversions. 5 Blogging Trends Marketers Should Leverage Here are five trends our blog leaders say marketers should incorporate into their blogging strategy. Custom Graphics I spoke to HubSpot Blog Manager Clint Fontanella, who says custom graphics are becoming increasingly popular in marketing blogs. “It doesn’t seem like you can just talk the talk and have great written content alone,” he said. “You need to accompany it with a compelling visual that’s
Blogging has always been an effective content marketing strategy. However, sometimes, it can be difficult to put pen to paper – or more accurately, words to the screen. That’s where blog post templates can come in handy. In this post, we’ll equip you with a blogging template to use in Google Docs that follows a standard writing formula to capture your audience’s attention. Why Use Google Docs for Blog Post Templates The number one reason to use Google Docs for your blog post templates is the collaboration features. The platform allows you to: Share templates. Manage editing permissions. Request feedback on your content. Download and convert into other file formats. Back documents up the cloud. Google Docs also allows you to easily copy documents. This means that once you create your template, anyone on your team can copy it and save it in their own folder. Beyond the collaboration features,…
If you’ve ever read a blog post, you’ve consumed content from a thought leader that is an expert in their industry. Chances are if the blog post was written effectively, you came away with helpful knowledge and a positive opinion about the writer or brand that produced the content. Anyone can connect with their audience through blogging and enjoy the myriad benefits that blogging provides: organic traffic from search engines, promotional content for social media, and recognition from a new audience you haven’t tapped into yet. If you’ve heard about blogging but are a beginner and don’t know where to start, the time for excuses is over because we’ll cover how to write and manage your business’s blog as well as provide helpful templates to simplify your blogging efforts. Let’s get started with an important question. Blogging may mean different things depending on your niche — so let’s begin with…