Top Deliverability’s Blog
HubSpot: 3 Ways Data Privacy Changes Benefit Marketers [New Data]
- December 5, 2022
- Posted by: Top Deliverability
- Category: ESPs HubSpot Industry News
HubSpot just released another brilliant blog:
When it comes to marketing, almost nothing is more important than having high-quality data on your target audience. So it’s no surprise that data privacy changes limiting marketers’ visibility into what their customers are up to is a huge threat. But what if I told you data privacy changes are actually having a positive impact on marketers? I get it – you’re probably used to hearing about how the loss of third-party cookies, GDPR, and iOS privacy changes spell certain doom for the marketing industry – but our survey shows that isn’t true. Out of over 1,000 marketers impacted by data privacy changes, 32% say they’ve had a positive impact on their marketing strategy over the past year, while just 10% say privacy changes had a negative effect. At the same time, 58% of marketers report a neutral impact, which is understandable since Google’s changes are now delayed till 2024
More here: 3 Ways Data Privacy Changes Benefit Marketers [New Data]
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