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HubSpot: 5 Third-Party Cookie Alternatives Marketers are Already Using [New Data]
- December 5, 2022
- Posted by: Top Deliverability
- Category: ESPs HubSpot Industry News
HubSpot just released another interesting article:
Marketers and third-party cookies — can you name a better combo? A few years ago, you really couldn’t. But with Google phasing out third-party cookies in 2024, marketers are busy searching for new strategies to collect user data. While 2024 might seem far down the road, over half of marketers say their company is already exploring alternative targeting solutions. And that isn’t surprising, because 85% of marketers say their marketing activities are reliant on third-party cookies to some degree, and 77% say Google phasing out third-party cookies will make marketing more difficult for them. So let’s look into exactly which solutions marketers are turning towards as a replacement for third-party cookies and the unexpected impact it has on marketing budgets. Which Third-Party Targeting Alternatives Are Marketers Exploring Of the 54% of marketers who say their company is exploring alternative targeting solutions, more than half are looking into using social media for
Continued here: 5 Third-Party Cookie Alternatives Marketers are Already Using [New Data]
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