HubSpot
Indexing as many pages on your website as possible can be very tempting for marketers who are trying to boost their search engine authority. But, while it’s true that publishing more pages that are relevant for a particular keyword (assuming they’re also high quality) will improve your ranking for that keyword, sometimes there’s actually more value in keeping certain pages on your website out of a search engine’s index. … Say what?! Stay with us, folks. This post will walk you through why you might want to remove certain webpages from the SERPs (search engine results pages), and exactly how to go about doing it. De-Indexing a Page from Google There are a few occasions where you may want to exclude a webpage — or a portion of a webpage — from search engine crawling and indexing like: To prevent duplicate content (when there is more than one version of…
Your value proposition is the core of your competitive advantage. It clearly articulates why someone would want to buy from your company instead of a competitor. It’s also one of the most important conversion factors (learn all about conversion best practices with this free guide). A great value proposition could be the difference between losing a sale — and closing it. So how do you actually write a value proposition that’s strong enough to lift conversion rates and sales? In this article, you’ll learn the definition of a value proposition, what a value prop isn’t, examples of some of the best value props we’ve seen and tactics to create amazing value props. Ready to dive in? Your value proposition is a unique identifier for your business. Without it, buyers won’t have a reason to purchase what you sell. They may even patronize a competitor simply because that business communicates its…
It’s no secret that data can be very powerful — when you can actually understand what it’s telling you, that is. It’s not easy to get clear takeaways by looking at a slew of numbers and stats. You need to have the data presented in a logical, easy-to-understand way so you can apply your learnings in an effective way. That’s where data visualization comes in. In this article, we’ll offer you applicable ways to ensure your data visualization is effective, and provide examples for inspiration along the way. What is data visualization? Data visualization allows you to organize data in a way that’s both compelling and easy to digest. It’s about representing data in a visual context, such as a chart or a map, to help anyone viewing it better understand the significance of that data. How does data visualization work? Whereas data shared via text can be confusing (not…
You know LinkedIn — the professional, polished, responsible sibling of the social media sphere. Considering the social network has 722 million+ members, you almost certainly already have a profile. What’s unique about this social network is that its users are focused on professional connections. This means LinkedIn users are primed for social selling, and there are ample opportunities to find, connect, and build relationships with potential prospects on the network. LinkedIn Groups are a great way to connect with people within your industry and get the most out of this massive network. Let’s explore what they are, how to join one, and some best practices to follow. Groups represent a targeted opportunity to build your personal brand and professional community on LinkedIn. Only members of a given group can view, post, or comment on conversations within that group. Groups can set their own admissions criteria and establish admins as gatekeepers.…
Whether you’re looking to increase revenue, sign-ups, social shares, or engagement, A/B testing and optimization can help you get there.But for many marketers out there, the tough part about A/B testing is often finding the right test to drive the biggest impact — especially when you’re just getting started. So, what’s the recipe for high-impact success? Truthfully, there is no one-size-fits-all recipe. What works for one business won’t work for another — and vice versa. But just because you can’t replicate the same test and expect the same result doesn’t mean you can’t get inspired by other companies’ tests. In this post, let’s review how an hypothesis will get you started with your testing, and review excellent examples from real businesses using A/B testing. While the same tests may not get you the same results, they can get you inspired to run creative tests of your own. A/B Testing Hypothesis…
Even if you aren’t completely sure what a pre roll ad is, odds are you’ve seen a few of them. Click on any YouTube video and, more often than not, a short advert will automatically play before the video. This is known as a pre roll ad. Here’s an example: For consumers, these ads can feel like a digital thorn in the side. But for marketers, these short adverts can pack a powerful punch in terms of brand awareness and ad recall. Let’s learn more about pre rolls ads, how to get these ads on YouTube, and look at some effective examples in action. There are three main types of pre roll ads on YouTube: Bumper: Available in select markets, bump ads are non-skippable, six-second ads. Skippable: In a skippable video ad, viewers are given a choice to skip the ad after the initial five seconds. In order to work,…
We all know the importance of customer service for retaining customers and scaling a business — and it’s only increasing in value over time. Consider, for instance, what happened when I called CorePower Yoga’s customer service team last week to complain about an incorrect charge to my account. What could’ve been a stressful and frustrating experience turned into me actually upgrading my membership. That’s the power of good customer service — it’s where your customers’ loyalty starts, or ends. Unfortunately, the past two years have been anything but easy on customer service teams. While customers’ expectations for customer service hit an all-time high, customer service reps simultaneously saw more difficult calls and increased escalations in 2020. HubSpot’s Industry Data, for instance, shows a consistent rise in support tickets since the beginning of the pandemic — from 6% in March of 2020 to over 90% as of August 2021: Image Source However, as…
If you could improve your website’s performance by 10%, would you? Site performance scoring is a complex web of metrics, and First Contentful Paint (FCP) is just one factor Google considers when evaluating page load speed. Responsible for 10% of a website’s overall performance score, FCP plays an important role in creating a positive user experience for visitors. A site’s First Contentful Paint (FCP) is the total time it takes a page to load from the moment the request is sent to the point that any content is rendered on the screen. The higher the FCP score, the slower the content loads. When visitors think a page takes too long to load, it can be a major red flag. In a study by Top Designs Firms, 42% of people said they would leave a poorly functioning website. But a low FCP score shows that the page is loading quickly, which…
Think about the last time you flipped through a confusing instruction manual. Where does that piece go? How do these parts fit together? If the instructions are subpar, you get frustrated and wind up looking for an explainer video some random person posted online. If we can follow the storyline, we understand. If not, we get lost in the chaos. Information design aims to avoid confusion by presenting data in a way that’s easy to understand. As a marketer, information design makes it simpler to share complex ideas — whether you’re distributing an annual report or getting buy-in for a new campaign. In this post, we’ll walk through the basics of information design, how to put it to use, and the tools you need to start applying it to your work. Information design is integral to everyday life. For example, we follow a recipe to whip up a meal or navigate…
Time is one of the most valuable resources we have — that’s why efficiency is something so many people strive for. The good news is that there are a plethora of marketing tools available today with the power to help you boost productivity and streamline monotonous processes or tasks — ad management tools are among the many options. In this blog post, we’ll talk about what ad management is, outline high-quality ad management software, and explain why they’re beneficial for all businesses. What is advertising management? Advertising management is overseeing different marketing activities and responsible individuals to ensure that campaigns are running effectively and target marketings are being reached. Depending on your business needs, advertising management can focus on various metrics that contribute to campaign success, like ROI or conversions or media placements that make sense for where your target audiences are. As there is often a lot to keep…