Data Visualization
Creating content that works requires you to make informed decisions as opposed to relying on guesswork or throwing spaghetti at the wall to see what sticks. To make these informed decisions, you need to focus on data-driven marketing and how it can help you collect, analyze, and apply data to your content. If you’re running out of blog ideas and unsure how to use data in your content, keep reading to learn the best ways to use data before, during, and after the content creation process. How to Use Data in Content Creation Let’s consider how to use data properly at different stages of the content creation process: before, during, and after. 1. Using Data Before Content Creation Just as no one sets out to build a house without first calculating the cost, so too should marketers not create content without looking at what the data says first. Insights from
There are more types of charts and graphs than ever before because there’s more data. In fact, the volume of data in 2025 will be almost double the data we create, capture, copy, and consume today. This makes data visualization essential for businesses. Different types of graphs and charts can help you: Motivate your team to take action Impress stakeholders with goal progress Show your audience what you value as a business Data visualization builds trust and can organize diverse teams around new initiatives. Let’s talk about the types of graphs and charts that you can use to grow your business. Channels like social media or blogs have multiple sources of data and when you manage these complex content assets it can get overwhelming. What should you be tracking? What matters most? How do you visualize and analyze the data so you can extract insights and actionable information? 1. Identify…
It’s no secret that data can be very powerful — when you can actually understand what it’s telling you, that is. It’s not easy to get clear takeaways by looking at a slew of numbers and stats. You need to have the data presented in a logical, easy-to-understand way so you can apply your learnings in an effective way. That’s where data visualization comes in. In this article, we’ll offer you applicable ways to ensure your data visualization is effective, and provide examples for inspiration along the way. What is data visualization? Data visualization allows you to organize data in a way that’s both compelling and easy to digest. It’s about representing data in a visual context, such as a chart or a map, to help anyone viewing it better understand the significance of that data. How does data visualization work? Whereas data shared via text can be confusing (not…