HubSpot: 9 A/B Testing Examples From Real Businesses

HubSpot just issued another insightful story:

Whether you’re looking to increase revenue, sign-ups, social shares, or engagement, A/B testing and optimization can help you get there.But for many marketers out there, the tough part about A/B testing is often finding the right test to drive the biggest impact — especially when you’re just getting started. So, what’s the recipe for high-impact success? Truthfully, there is no one-size-fits-all recipe. What works for one business won’t work for another — and vice versa. But just because you can’t replicate the same test and expect the same result doesn’t mean you can’t get inspired by other companies’ tests. In this post, let’s review how an hypothesis will get you started with your testing, and review excellent examples from real businesses using A/B testing. While the same tests may not get you the same results, they can get you inspired to run creative tests of your own. A/B Testing Hypothesis…

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