HubSpot: How to Write a Great Value Proposition [4 Top Examples + Template]

HubSpot just posted another interesting blog:

Your value proposition is the core of your competitive advantage. It clearly articulates why someone would want to buy from your company instead of a competitor. It’s also one of the most important conversion factors (learn all about conversion best practices with this free guide). A great value proposition could be the difference between losing a sale — and closing it. So how do you actually write a value proposition that’s strong enough to lift conversion rates and sales? In this article, you’ll learn the definition of a value proposition, what a value prop isn’t, examples of some of the best value props we’ve seen and tactics to create amazing value props. Ready to dive in? Your value proposition is a unique identifier for your business. Without it, buyers won’t have a reason to purchase what you sell. They may even patronize a competitor simply because that business communicates its…

Read more here: How to Write a Great Value Proposition [4 Top Examples + Template]