HubSpot: What is Information Design + How It Can Help You as a Marketer

HubSpot just posted another interesting article:

Think about the last time you flipped through a confusing instruction manual. Where does that piece go? How do these parts fit together? If the instructions are subpar, you get frustrated and wind up looking for an explainer video some random person posted online. If we can follow the storyline, we understand. If not, we get lost in the chaos. Information design aims to avoid confusion by presenting data in a way that’s easy to understand. As a marketer, information design makes it simpler to share complex ideas — whether you’re distributing an annual report or getting buy-in for a new campaign. In this post, we’ll walk through the basics of information design, how to put it to use, and the tools you need to start applying it to your work. Information design is integral to everyday life. For example, we follow a recipe to whip up a meal or navigate…

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