Brand Slogans
Think about the brands you purchase from over and over. Why do you choose to buy products and or services from them even when cheaper options exist? Well, there’s a good reason for it — because of their values which are expressed in their mission statement. As consumers, we like to patronize businesses that have values we believe in. Still, Loyalty doesn’t happen overnight. Building brand loyalty, like creating mission and vision statements, takes time. If you’re in a bit of a time crunch, use this table of contents to find precisely what you’re looking for to inspire the development of your company’s mission: This brief description helps customers, employees, and leadership understand the organization’s top priorities. As a company grows, it may reach its early goals, and they’ll change. So, it’s important to revise mission statements as needed to reflect the business’s new culture as it achieves
Think about the brands you purchase from over and over. Why do you choose to buy products and or services from them even when cheaper options exist? Well, there’s a good reason for it. The reason we stay loyal to brands is because of their values. The best brands combine physical, emotional, and logical elements into one exceptional customer (and employee) experience that you value as much as they do. When your brand creates a genuine connection with customers and employees, they’ll stay loyal to your company, thereby increasing your overall profitability. According to a Circular Board article, 74% of consumers say they’re loyal to a brand due to its product quality. Building brand loyalty, like creating mission and vision statements, takes time. If you’re in a bit of a time crunch, use this table of contents to find precisely what you’re looking for to inspire the development of your…
Keep it simple, stupid. We don’t mean to offend you — this is just an example of a great slogan that also bears the truth of the power of succinctness in advertising. It’s incredibly difficult to be succinct, and it’s especially difficult to express a complex emotional concept in just a couple of words — which is exactly what slogans and taglines do. That’s why we have a lot of respect for the brands that have done it right. These are the companies that have figured out how to convey their value propositions to their buyer personas in just one, short sentence — and a quippy one, at that. So if you’re looking to get a little slogan inspiration of your own, take a look at some of our favorite company slogans and taglines from both past and present. But before we get into specific examples, let’s quickly go over…
Your value proposition is the core of your competitive advantage. It clearly articulates why someone would want to buy from your company instead of a competitor. It’s also one of the most important conversion factors (learn all about conversion best practices with this free guide). A great value proposition could be the difference between losing a sale — and closing it. So how do you actually write a value proposition that’s strong enough to lift conversion rates and sales? In this article, you’ll learn the definition of a value proposition, what a value prop isn’t, examples of some of the best value props we’ve seen and tactics to create amazing value props. Ready to dive in? Your value proposition is a unique identifier for your business. Without it, buyers won’t have a reason to purchase what you sell. They may even patronize a competitor simply because that business communicates its…