HubSpot: Using Noindex, Nofollow HTML Metatags: How to Tell Google Not to Index a Page in Search

HubSpot just shared another engaging post:

Indexing as many pages on your website as possible can be very tempting for marketers who are trying to boost their search engine authority. But, while it’s true that publishing more pages that are relevant for a particular keyword (assuming they’re also high quality) will improve your ranking for that keyword, sometimes there’s actually more value in keeping certain pages on your website out of a search engine’s index. … Say what?! Stay with us, folks. This post will walk you through why you might want to remove certain webpages from the SERPs (search engine results pages), and exactly how to go about doing it. De-Indexing a Page from Google There are a few occasions where you may want to exclude a webpage — or a portion of a webpage — from search engine crawling and indexing like: To prevent duplicate content (when there is more than one version of…

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