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Constant Contact: 10 Christmas Fundraising Ideas That Resonate With Donors
Constant Contact just released another engaging blog:
When I worked for a nonprofit organization, the holiday season was by far the busiest time. When we weren’t searching for unique and fun Christmas fundraising ideas, we were reaching out to big donors who gave every year. There’s a reason why the development team of my nonprofit — and every other person I knew in the industry — reached a furious crescendo of activity in December. Donors motivated by giving to charity before the tax year ends often wait until the last minute to decide which good cause will be the lucky beneficiary. Check with the financial professionals on your team, and you’ll likely discover a substantial percentage of donations arrive in the last month of the year — and especially in the last three days on the calendar. The end-of-year push for donations is worth it, but it can also be exhausting. The way to be most effective…
Read the original here: 10 Christmas Fundraising Ideas That Resonate With Donors
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