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Sendingblue: 9 Best Holiday Marketing Campaign Examples to Get Inspired By
Sendingblue just posted another interesting story:
Good marketers have one thing common with the Stone Age people—an acute awareness of emotions playing a huge role in the survival of the fittest game. How so? Well, trusting their gut feelings, our hunter-gatherer ancestors were able to put food on their tables. In a similar vein, marketers who dish out emotional holiday marketing campaigns can cut through the clutter and push ahead of their competitors. Which brings us to the question: Why an emotional connection with consumers is necessary. For starters, if you tug at their heartstrings, they cease to be price-sensitive and become 2 times as valuable as highly satisfied customers. Such individuals are also 8.4 times more likely to trust the brand and 7.1 times more likely to follow your recommendations and purchase more. Again, even if some don’t purchase at all, they still play an important role in helping emotion-laden campaigns go viral. With this…
Read more from the original source: 9 Best Holiday Marketing Campaign Examples to Get Inspired By
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