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From Munich to Budapest, Sydney to Singapore, Vienna to Indiana, we’re still innovating, still more committed to clients than ever, and still growing as a
The holiday shopping season is a critical time for marketers, for obvious reasons: More customers are shopping, they’re more primed to spend, and they’re more
Fall is always exciting. Traditionally, friends and family get together, the streets buzz with shoppers, restaurants are full, and gifts are exchanged. While some of that may be curbed this year due to the coronavirus — it’s still a time for joy and merriment. It is hard to believe, but fall is just around the corner. Kids will be heading back to school — whether virtually or in-person — and business owners are gearing up for the season. Restaurants are creating autumn-inspired menus. The latest fall fashions and decorations are filling up window displays, website pages, and social media ads. Local businesses are thinking up exciting offers, and ecommerce stores are getting makeovers. Holidays are an excellent opportunity for business owners to maximize business and, at the same time, strengthen customer relationships with their fall newsletter. That’s why below, we’re sharing our best fall newsletter ideas, plus some fall email…
Salesforce has more products than any other SaaS application I know, so it’s no wonder this company dominates the CRM market. Launched in 1999 in San Francisco by former Oracle executive Marc Benioff, together with Parker Harris, Dave Moellenhoff, and Frank Dominguez. Back in the day, Siebel (which now belongs to Oracle) was the big name among CRMs, however, they failed to innovate and adopt cloud computing. This propelled Salesforce’s growth, which has since skyrocketed to where it is today, becoming one of the most well-known SaaS applications, and more specifically, CRM tools. Let’s dig into the data to find out just how big it is, and who its strongest competitors are. What is Salesforce’s Market Share? Salesforce has a variety of products and services, which all together make up 19.8% of the customer relationship management market share [source]. That’s not anything to be sneered at by any means! In…
When the pandemic hit, millions of employees were forced to work from home, causing many potential problems for businesses and the people themselves. How are we going to communicate? Can we work as effectively? In just a few weeks, countless people around the world had installed applications like Zoom, Microsoft Teams and Google Hangouts, to aid them in working from home and staying in touch with colleagues and friends. Now, virtual meetings have become the new norm in business, and it’s fair to say we all have our favourite video conferencing platform – but which one takes the reign as the most popular, and what does it look like worldwide? Taking market share percentages from global search volume – we have mapped out the most popular video conferencing platforms in every country around the world, comparing the following platforms: Skype Slack Google Meet Zoom Meetings Microsoft Teams Google Hangouts Houseparty…
Whether you’re a retail store owner, blogger/media professional, or educator, you may have been advised to try email marketing. It’s good advice. Email marketing ROI continues to rise, securing you $44 for every dollar you spend on your email campaign. If you’re on the fence about newsletters, don’t be. Newsletters don’t have to be boring or annoying. When done right, newsletters are a super effective way of building an audience and connecting with your existing readers – whether you’re a new or established business owner or influencer. How do you know if you’re doing it right? We’ll share with you the best tips and examples right here. Where to Get Newsletter Ideas From First, learn about your audience or customer. What problems are they tackling? What are their goals? If you’re running a finance blog geared towards millennials in the U.S., your audience might be concerned about student loans. If…
I got my first email address when I was around 12 years old. I used to love AOL’s encouraging “you’ve got mail” greeting, though my inbox was fairly vacant back then. Flash forward to 2021 and, though I’ve been through 3 different personal email addresses (plus a ton for various places of employment and education), I am still an avid email user – just like 50% of the world’s population. That’s right, there are currently 4.3 billion email users in the world, making it a great way to promote your products and services! Though marketing strategies have included many different tactics over the years (flyers, TV, cold calling, social media, video, Facebook ads, SEO optimized content, etc.), one thing is clear: email marketing remains one of the most important tools for businesses in 2021, and it’s likely to remain that way over the coming years. Find out why below. Email Marketing…