EmailToolTester: Salesforce Market Share – Does it Really Own That Much?

EmailToolTester just published a new insightful post:

Salesforce has more products than any other SaaS application I know, so it’s no wonder this company dominates the CRM market. Launched in 1999 in San Francisco by former Oracle executive Marc Benioff, together with Parker Harris, Dave Moellenhoff, and Frank Dominguez. Back in the day, Siebel (which now belongs to Oracle) was the big name among CRMs, however, they failed to innovate and adopt cloud computing. This propelled Salesforce’s growth, which has since skyrocketed to where it is today, becoming one of the most well-known SaaS applications, and more specifically, CRM tools. Let’s dig into the data to find out just how big it is, and who its strongest competitors are. What is Salesforce’s Market Share? Salesforce has a variety of products and services, which all together make up 19.8% of the customer relationship management market share [source]. That’s not anything to be sneered at by any means! In…

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