Email Marketing Tools
ActiveCampaign is a fantastic email marketing service, but it’s not for everyone. Perhaps you’ve tried it out and couldn’t get your head around it, or perhaps you’re specifically looking for a free or more affordable tool? Whatever the reason, we’re glad you’re here, because we’ve got a whole host of excellent ActiveCampaign alternatives to show you! Most of which include a freemium plan. Due to ActiveCampaign’s breadth of features – we’re talking email marketing to CRM software to live chat – we’ve included a range of alternatives to ActiveCampaign in order to cover different business types and requirements. So let’s get into it! Pros and Cons to Using ActiveCampaign Firstly, I want to highlight all the pros and cons we’ve discovered whilst testing ActiveCampaign’s software over a number of years. This way, we can determine what’s most important to look for in other email marketing and CRM tools in order
While ActiveCampaign is undoubtedly a superb customer experience automation tool, the platform isn’t one to rest on its laurels. In 2020, ActiveCampaign upped its game when it added landing page functionality to its existing range of features. Called Pages, ActiveCampaign’s landing page builder promises to help users build attractive landing pages for uses such as: Growing their email lists, Collecting event signups, or even Taking payments for products. That sounds great until you realize that there are plenty of landing page builders (even free ones) that offer to do more or less the same thing. And if this is the case, then is ActiveCampaign’s landing page builder worth using? Or should you look elsewhere for your landing page needs? Keep reading as we explore these questions and more in our detailed review of ActiveCampaign’s landing pages and the builder used to make them. ActiveCampaign Landing Pages Summary ActiveCampaign landing pages
I can’t believe that with this email deliverability test, we’ve completed nine tests to date! It was four years ago that we started testing the top email marketing platforms to determine which had the best email deliverability (and which were the worst email providers). I have to say that there are always surprises, showing just how important it is to monitor the email deliverability of such tools. After all, what use is an email newsletter if no one reads it because it’s been marked as spam? If you’d like to make a comparison between this deliverability test and the previous one, check out our results from October 2021. For those of you who are coming across our deliverability tests for the first time, we have been monitoring the email delivery rates of email marketing services like Mailchimp, Constant Contact and AWeber since August 2017. What started off with 10 email…
These are two of the best email marketing services in our opinion. The main difference between GetResponse and ActiveCampaign is the range of features they offer and what they charge for them. ActiveCampaign’s specialty is marketing automation, allowing you to build complex workflows based on email engagement, web events, and events in third-party tools (e.g. purchases or support tickets), to name a few. Customer messaging tools mean that you can reach your customers via a variety of channels, for example, email, SMS, Facebook Audiences and live chat. You can also build dynamic landing pages and manage deals through the built-in CRM software. Of course, GetResponse also has a lot to offer small businesses, and depending on your marketing strategy, this could be an excellent email marketing platform for you. Its niche features include a website builder, webinar software and sales funnel software. We were also pleased when they announced a…
Practicing good inbound marketing means sending emails to people who actually want to hear from you. But oftentimes, your emails still end up getting lost in your customers’ inbox clutter — or worse, their spam folder. And then, when someone actually opens your email, they don’t actually click through. You might think to yourself, “Ugh, I just can’t win.” Don’t worry, I’ve got your back. Here are 23 tips that are perfect for small and growing businesses, but anyone can embrace right now to improve their emails’ open rates, clickthrough rates, and lead generation potential. Email Marketing Tips for Small Businesses Do not buy email addresses. Abide by CAN-SPAM rules. Ensure your opt-in process complies with GDPR. Email new contacts within 24 hours. Send your emails from a real person, not your company. Pre-set the preview text. Write clear and clickable subject lines. Keep your emails concise. Include one call-to-action…
We’ve all heard how important it is to make a good first impression. Show up late for a job interview? That’s a bad first impression. Eat a ton of garlic and forget to brush your teeth before a first date? Also a bad first impression. It turns out that the “make a good first impression” principle holds true not only in face-to-face encounters but email interactions as well. The result? The right welcome email goes a long way to connect with potential business contacts or customers. When you send a welcome email to a new blog reader, newsletter subscriber, or customer, you’re making a first impression on behalf of your brand. To help ensure you’re making the best first impression possible, we’ve rounded up some examples of standout welcome emails from brands big and small. Pro Tip: Use HubSpot’s free email marketing software to easily create a high-quality welcome email…
While Mailchimp is one of the most popular email marketing tools out there, the company’s decision in May 2019 to stop its native integration with Shopify was a deal-breaker for many ecommerce brands, and many turned to Omnisend as an alternative. Mailchimp has since reopened its partnership with Shopify, but is it too late? Looking at the ratings in Shopify Marketplace, Omnisend is the clear winner with 4.7 out of 5. Mailchimp only scores 3.4. Of course, Shopify isn’t the only platform that users interested in the two email marketing services will be using. Though, if you’ve arrived at this article, you’re no doubt looking for an email marketing platform to pair up with your ecommerce – am I right? In this Omnisend vs Mailchimp review, we’re going to look at everything from ease of use to automation workflows and landing pages to see which email marketing service comes out…
There are few times more exciting in a company than during a product launch. Anticipation brews and a sense of optimism emerges around the prospect of a growth in market share. Still, a question always arises when a new product launches: do enough people know about this launch for it to be successful? There are multiple avenues to communicate through during a product launch — ads, social media, PR, and blog promotion, to name a few. Yet, one of the most underrated and effective communication methods to alert internal and external stakeholders is a product launch email. Not only do product launch emails make your customers aware of the product launch, but they also communicate vital information about the launch to those inside of your company. In this post, we’ll walk you through the steps for writing three different types of product launch emails, including offering suggestions for your product…
You need people who you can email, and you need them quickly. Oh, and if you could get them pretty cheap, that’d be great, too. That’s the mindset many marketers find themselves in when they’re on the phone with a list-purchasing company: We need new people to email to support our sales team. Acting on that moment of desperation, however, can cause more harm than good. Yes, thousands of contacts are a credit card swipe away, but your email marketing program — a critical part of a well-rounded inbound marketing strategy — can seriously suffer. Curious why buying email lists is a legitimate email marketer’s kiss of death? Read on. Plus, we’ll give you a list of squeaky-clean and effective ways to build your email marketing list without simply buying one. Methods of Acquiring an Email List Before we get into the pitfalls of buying email addresses, let’s review three…
Email marketing is continually evolving as subscriber preferences shift toward more personalized experiences. On average, 99% of people check their email every day, and the average email open rate is 17.61%. However, that doesn’t guarantee your email will make the cut. Several factors impact email deliverability, opens, clicks, and conversions. So, what’s the first step to keeping your email KPIs strong? A clean email list. Clean email lists (with a great email marketing strategy behind them) will keep your email engagement high and your unsubscribe and spam rates low. 1. Limit unsubscribes. The more people on your email list, the higher the likelihood that some have lost interest in your email. It happens. It could be a good idea to review engagement and remove any subscribers who no longer seem interested before they hit the unsubscribe button. 2. Decrease spam complaints. Spam complaints are bad for your reputation with ESPs.…