HubSpot: How to Clean Up Your Email List With These 5 Tips

HubSpot just shared another insightful article:

Email marketing is continually evolving as subscriber preferences shift toward more personalized experiences. On average, 99% of people check their email every day, and the average email open rate is 17.61%. However, that doesn’t guarantee your email will make the cut. Several factors impact email deliverability, opens, clicks, and conversions. So, what’s the first step to keeping your email KPIs strong? A clean email list. Clean email lists (with a great email marketing strategy behind them) will keep your email engagement high and your unsubscribe and spam rates low. 1. Limit unsubscribes. The more people on your email list, the higher the likelihood that some have lost interest in your email. It happens. It could be a good idea to review engagement and remove any subscribers who no longer seem interested before they hit the unsubscribe button. 2. Decrease spam complaints. Spam complaints are bad for your reputation with ESPs.…

Read the original here: How to Clean Up Your Email List With These 5 Tips