Email Marketing Tools
You’ve seen that email marketing works wonders for your business. So you doubled down and built a massive email list. However, you’ve now hit a roadblock. You can’t send bulk emails through providers like Gmail or Outlook. Enter: Bulk email service providers. These bulk email services are equipped to manage large volumes of email while offering features to track performance. Read on to discover the key features to look out for in a bulk email service and the best bulk email services in the market. Table of Contents What is a bulk email service? Reasons to Send Bulk Emails Best Bulk Email Services Top Features in Paid or Free Bulk Email Service A mass email service helps you reach a large audience and nurture them one email at a time. In addition to getting direct access to your customer base, you can track how your emails perform and test various
Customer relationship management software (or just “CRM” for short) and email marketing go together like donuts and coffee. Sure, you could add data to your CRM manually, and send marketing emails without the help of a CRM. But they’re better together — combine the two, and you’ve got a beautiful system for: Automatically populating your CRM with sales leads captured via email forms, and Personalizing your emails with contact data in your CRM. In other words, your CRM and email marketing efforts feed into each other and enhance your sales and marketing campaigns as a whole. If you’re keen on implementing such a system, I’ll be reviewing eight of the best CRM and email marketing tools for doing so — their pros, cons, and who I think will benefit from them most. It’s a detailed piece, so feel free to grab a donut, and make yourself a coffee, as we
I’ve worked in digital marketing for over five years, both on the agency side and in-house. Over the years, email marketing has remained the cornerstone of digital marketing strategy. It’s important to focus on nurturing the relationship with existing customers as well as expanding your contact database, which is where an email marketing strategy comes in. Not only is it a simple way to keep in constant contact with customers, informing them of offers and new services, but it is a fairly inexpensive way to reach broad audiences effectively and generate new leads. The people you want to reach with your email campaign are already on their desktops daily for their business, so reaching out via their inbox makes perfect sense. Now we’ll take a deep dive into what B2B email marketing actually means, and which platforms you need to be aware of in 2023 to build your brand awareness
Nowadays, video is an undeniably popular channel for marketing purposes with 86% of businesses using video as a marketing tactic. But do you know how to embed a video in an email so you can combine two highly effective marketing strategies in one place? Roughly two-thirds of consumers prefer video over text when learning about new products or services. But it can be tricky to incorporate video into email marketing because major email clients including Gmail, Yahoo, and Outlook don’t support embedded videos. Fortunately, there’s a creative workaround to help you embed part of your video within your email and incentivize subscribers to click-through to watch the rest. Here, let’s explore how to do just that. How To Embed Your Video in an Email as a GIFHow To Create a Still Image of Your Video With a Play Button How To Embed a Video in a HubSpot Email How To
If you’re an ecommerce business owner, your email marketing setup generally needs to include ecommerce features such as deep-data store integrations, automated abandoned cart reminders, and revenue reports. So with this consideration in mind, using an ecommerce email marketing solution like Klaviyo might sound like the perfect option. The platform claims that its email and SMS marketing automations have helped drive $14 billion in online store revenue in 2022, which is no small sum at all! But with Klaviyo’s relatively recent founding year of 2012, you may have doubts over whether it’s the best email marketing software for your online store — and in particular, whether the email marketing giant, ActiveCampaign, is the right choice instead. Founded almost a decade earlier in 2003, ActiveCampaign dubs itself the “#1 automation platform” that helps brands automate their marketing, sales, and transactional messaging. Although the platform doesn’t position itself as a specialized ecommerce
Many customers abandon their carts because of unexpected shipping costs, a long checkout process, or simply getting distracted before placing their order. Abandoned cart emails can help your ecommerce business recover lost sales by reminding customers of the items they left behind in their online shopping carts. Sending a well-crafted abandoned cart email can prompt customers to come back to your store, as well as offer discounts or other incentives to encourage them to complete their purchase. To stand out in cluttered inboxes, your abandoned cart email needs to be eye-catching and persuasive. Fortunately, it’s now easier than ever to create an effective abandoned cart email with the help of customizable templates. Many ecommerce platforms, such as Shopify, Wix, Squarespace, and BigCommerce, offer built-in templates that can be customized with your branding and messaging. To take it even further, external email service providers, like Klaviyo, Mailchimp, and Omnisend offer additional
Have you ever opened an email on your phone and the image was low-quality, the text was too small, and the call-to-action button was broken? Those are all flaws of static email design. Responsive emails are the answer. Given that more than half of U.S. residents look at email marketing messages on their phones, you need to optimize your emails for multiple screens, including mobile and tablet. Responsive emails use fluid images and tables to remain flexible across different screen sizes. Ultimately, they deliver content designed for each user’s optimal experience. Though responsive emails can be designed using CSS media queries, you don’t need any coding experience to make one. Creating a responsive email isn’t just a job for coders. Here, we’ve lined up some best practices and ready-to-use templates, as well as a quick tutorial about the fundamentals of responsive emails. What is a responsive email? Responsive Email Design
In today’s digital age, email marketing has become an essential tool for businesses to reach their customers and promote their products or services. However, managing email campaigns can be challenging and time-consuming, especially for businesses with large customer bases. This is where an Email Service Provider (ESP) comes in handy. What is an ESP in Marketing? An Email Service Provider (ESP) is a digital platform that enables businesses to create, send, and track email campaigns to their target audience. ESPs provide businesses with tools to manage their email marketing campaigns, such as email list segmentation, email design templates, automation workflows, and email performance metrics tracking. By using an ESP, businesses can create effective and personalized email campaigns, increase their email marketing ROI, and reach their marketing goals – whether that’s getting more newsletter signups, generating leads, or driving sales – more efficiently. Is Gmail / Outlook / AOL an ESP?
Squarespace has become a popular website builder in recent years. In addition to its slick-looking interface, Squarespace continues to introduce useful functionalities to its website builder, from eCommerce tools to social media templates, and more importantly (for the purposes of this review, at least), its Email Marketing Campaigns add-on. With such a variety of powerful marketing tools, it seems that Squarespace is transforming from a once simplistic yet attractive website builder to an all-in-one digital marketing solution (similar to a handful of others in this space). Squarespace users can maximize their brand potential with access to more marketing features than ever before, but how does the Squarespace Email Marketing solution (also known as Squarespace Email Campaigns) compare to the likes of Omnisend, Mailerlite, and SendinBlue? In this article, we’ll explore everything you need to know about Squarespace Email Campaigns so that you can decide whether this is the email marketing
A common method of running email marketing together with a website is to: build a website on one platform; set up email marketing on a third-party provider; then embed your email forms on your website. While this approach works, it can be troublesome as you’d need to manage your website and email efforts through separate providers. So what if there was a platform that lets you do both? Using this platform, you’d be able to run your website and your email marketing in one place. And with the same provider developing and maintaining its website and email features, you wouldn’t have to worry about compatibility issues between the two. This may sound too good to be true, but such platforms are no mythical creatures! They do exist, and I’m going to uncover the top 10 website builders with email marketing features available in the market right now. Let’s explore each