HubSpot: Why Buying Email Lists Is Always a Bad Idea (And How to Build Yours for Free)

HubSpot just shared a new interesting blog:

You need people who you can email, and you need them quickly. Oh, and if you could get them pretty cheap, that’d be great, too. That’s the mindset many marketers find themselves in when they’re on the phone with a list-purchasing company: We need new people to email to support our sales team. Acting on that moment of desperation, however, can cause more harm than good. Yes, thousands of contacts are a credit card swipe away, but your email marketing program — a critical part of a well-rounded inbound marketing strategy — can seriously suffer. Curious why buying email lists is a legitimate email marketer’s kiss of death? Read on. Plus, we’ll give you a list of squeaky-clean and effective ways to build your email marketing list without simply buying one. Methods of Acquiring an Email List Before we get into the pitfalls of buying email addresses, let’s review three…

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