Email Marketing Tools
Squarespace has become a popular website builder in recent years. In addition to its slick-looking interface, Squarespace continues to introduce useful functionalities to its website builder, from eCommerce tools to social media templates, and more importantly (for the purposes of this review, at least), its Email Marketing Campaigns add-on. With such a variety of powerful marketing tools, it seems that Squarespace is transforming from a once simplistic yet attractive website builder to an all-in-one digital marketing solution (similar to a handful of others in this space). Squarespace users can maximize their brand potential with access to more marketing features than ever before, but how does the Squarespace Email Marketing solution (also known as Squarespace Email Campaigns) compare to the likes of Omnisend, Mailerlite, and SendinBlue? In this article, we’ll explore everything you need to know about Squarespace Email Campaigns so that you can decide whether this is the email marketing
A common method of running email marketing together with a website is to: build a website on one platform; set up email marketing on a third-party provider; then embed your email forms on your website. While this approach works, it can be troublesome as you’d need to manage your website and email efforts through separate providers. So what if there was a platform that lets you do both? Using this platform, you’d be able to run your website and your email marketing in one place. And with the same provider developing and maintaining its website and email features, you wouldn’t have to worry about compatibility issues between the two. This may sound too good to be true, but such platforms are no mythical creatures! They do exist, and I’m going to uncover the top 10 website builders with email marketing features available in the market right now. Let’s explore each
Lead magnets, in marketing, are an effective technique for gaining a prospect’s contact information. The problem is these magnets can take a lot of time and energy to produce. Podcasts, e-learning courses, video series, and contests all sound great – but who has time to create them all? In this article, we’ll explain what a lead magnet is, as well as provide lead magnet ideas you can create today by repurposing content you already have. Before I share lead magnet examples, let’s quickly review the conversion path that turns website visitors into leads – and the role email marketing plays in this process: Call to Action (CTA): This is the button that website visitors click to access the resource you’re offering. Landing Page: This is where your lead magnet captures information provided by the visitor. Once visitors click on the CTA, they’re brought to a landing page where they fill
In 2023, email marketing is still considered to be a valuable tool for businesses of all sizes. With the increasing popularity of social media and other digital channels, business owners often question the effectiveness of email marketing. As an email marketing expert, I know that email is and will continue to be one of the most direct and personal ways for businesses to reach and engage with their target audience. Email is an affordable marketing tool with a low barrier to entry and can offer a high return on investment. By segmenting their email lists and targeting specific groups with personalized messages, businesses can increase the relevance of their emails, which can lead to higher open rates, click-through rates, and conversions. Moreover, email also provides valuable data and insights into customer behavior, preferences, and interests, allowing businesses to continually refine and improve their email marketing strategies over time. But what
Holiday emails can be a highly effective form of communication with your audience, taking advantage of popular holidays and occasions to boost sales. Effective holiday emails are typically brief, offer attractive deals, and take advantage of the prime shopping time. To make your life easier during these busy times, we recommend using holiday email templates. Using an email template can save your team a lot of time and can help to ensure brand consistency. Additionally, using a template can help ensure that you haven’t left any important information out when sending an email. What are the best email template providers? Email marketing providers offer a wide range of templates that can be customized to suit your needs and branding. Some email marketing services also offer additional features such as automation, A/B testing, and analytics. It’s best to research and compare different email providers to find the best one for your
Email templates are an essential tool for businesses looking to kick-start their email marketing. From small startups to large enterprises, these templates make it incredibly easy for you to create engaging, professional emails that capture customer attention and help you to reach your email marketing goals. In this guide, we’ll cover everything you need to know about ActiveCampaign’s email templates. From the benefits of using them, to handy tips for designing the perfect template, the different types of templates available, and finally, some real examples of what we’d consider as the best ActiveCampaign email templates. We’ll also provide step-by-step instructions on how to create an email template with ActiveCampaign and best practices for optimizing them. Plus, we’ll explain how to measure the performance of your templates and where to find them. Let’s get started! About ActiveCampaign Email Templates ActiveCampaign’s email templates are pre-designed email layouts that you can customize to fit
In the email marketing industry, sending spam or unsolicited bulk messaging can taint any organization’s brand. It can prompt mailbox providers to filter their messages to the spam folder or place them on an email blacklist. In this article, we’re going to explain what an email blacklist is, how to avoid getting placed on one, and how to tell if you’ve been blacklisted. What is an email blacklist? How to Avoid an Email Blacklist How to Check if You’re On an Email Blacklist How to Get Off an Email Blacklist Some blacklists, like Spamhaus, are credible and widely trusted, so if a brand is on one of these blacklists, it’ll heavily impact their sender reputation. Other blacklists, likeNoSolicitado, are less credible and trusted, so if a brand is on one of these blacklists, it won’t affect its sender reputation nearly as much. When referencing blacklists to determine a brand’s deliverability
GetResponse is a popular all-in-one email marketing software that provides businesses with advanced automation, reporting, and landing page features. Its user-friendly interface and broad range of pro features make it an obvious and desirable option for small and medium-sized businesses. However, while it may be one of the best email marketing services out there, it’s not the only provider with advanced email marketing capabilities. In this article, we will explore a number of GetResponse alternatives that offer a different feature set and, in some cases, more affordable pricing plans. Let’s find out who GetResponse’s competitors are. But first, a little bit about GetResponse’s product. Pros and Cons of Using GetResponse Whether you’re a small business owner or a marketer for a large corporation, there’s a GetResponse alternative out there for you. So let’s first take a look at the pros and cons of using GetResponse: GetResponse Pros GetResponse Cons
Are you thinking about the quality of your email list? Or do you want to make sure your subscribers are intending to read the email marketing you send out? You may have found your answer in double opt-in, which is a process that ensures the best experience for your subscribers. Rather than single opt-in, double opt-in offers an extra step in the verification process. To ensure the best results from your email marketing campaigns, keep reading to learn what double opt-in is, and how to set it up. Double Opt-in vs. Single Opt-in In one step, users can subscribe to emails that use single opt-in. This means that the only thing users have to do to subscribe is type their email address into the required field. Single opt-in is helpful for marketing teams that want the process of signing up for automated emails to be as quick as possible. A
Imagine waiting for an important email, never receiving it then discovering it in your junk folder months later. That’s pretty frustrating. The same can happen between a brand and its subscribers – wasting a marketing team’s time and resources. In this article, learn how to whitelist an email on all major email providers like Gmail and Outlook. If you’re a marketer, discover ways to encourage your subscribers to do so. Table of Contents What is a whitelist email? How to Whitelist an Email in Gmail How to Whitelist an Email in Outlook How to Whitelist an Email in Yahoo How to Whitelist an Email in AOL How to Get Subscribers to Whitelist Your Email Address Best Email Practices Beyond Whitelisting 1. Click the gear icon in Gmail and select “See all settings” from the Quick settings menu. 2. Navigate to “Filters and Blocked Addresses” in the top menu. 3. Select