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Maropost: Ensuring Email Success: Navigating Google and Yahoo’s Latest Authentication Standards
- November 28, 2023
- Posted by: Top Deliverability
- Category: ESPs Industry News Maropost
Maropost just released a new interesting blogpost:
The battle against spam is never-ending and Internet Service Providers (ISPs) are taking extra precautions to ensure recipients’ inboxes are not flooded with unsolicited emails. Recently, both Google and Yahoo set new standards for email authentication, potentially reshaping the way we approach digital communication. While these enhancements, starting February 1st, 2024, aim to make electronic communication more secure against phishing and other malicious attacks, they also carry implications that demand strategic consideration for marketers globally. New Email Authentication Mandate – SPF, DKIM, and DMARC The goal of email authentication solutions is to protect users by preventing email spoofing, phishing, and unauthorized use of domain names. In an effort to try and minimize unauthorized messages to users, Google and Yahoo Mail email senders must authenticate their emails using industry standards such as SPF (Sender Policy Framework), DKIM (DomainKeys Identified Mail), and DMARC (Domain-based Message Authentication, Reporting, and Conformance). This step aims to
More here: Ensuring Email Success: Navigating Google and Yahoo’s Latest Authentication Standards
P.S. Do you need help with Maropost? check our Email Service Provider Handbook or Ask for a Consultation
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