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Constant Contact: Write Better Headlines
Constant Contact just published a new brilliant article:
Whether it’s for a blog, a social media post, a YouTube video, or a web article, a solid headline can always catch a reader’s attention. Not everyone has the time to dive into the details of every story, which is why it’s important to learn how to write better headlines — the kind that draws readers in. Data gathered by the American Press Institute found that up to 60% of Americans simply read headlines to get a sense of what’s going on rather than investigate topics further. In the heyday of print newspapers, catchy headlines were essential to spark the imagination of readers. These days, headlines are a critical component of virtually any type of marketing strategy, whether you’re starting a blog, a video channel, or an email list. Why knowing how to write better headlines matters The purpose of a headline is to summarize a piece of content in the
Read more here: Write Better Headlines
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