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If your nonprofit relies on end-of-year giving initiatives, you may set your sights on the holiday season as a chief source of funding. There’s no denying the power of the holidays for bringing out the spirit of giving, but the fall months can be just as valuable. If you’re struggling to come up with fall fundraiser ideas, consider the range of special events that mark this festive time of year: back to school, Oktoberfest, and Halloween, to name just a few. As you seek new ways to boost donations, keep digital and in-person opportunities in mind. Both hold the power to attract new donors while also improving engagement among long-time supporters. To help, we’ve highlighted a few of the most compelling fall fundraiser ideas that will get donation levels up long before the holiday season arrives. Keep your organization growing with expert advice and all the tools you need, all…
How and where people shop has changed drastically in the last few years, particularly in the wake of the COVID-19 pandemic. More than ever before, consumers want to support local businesses. In fact, 57% of customers prefer to spend their money locally to keep money local. As a result, now is the time for businesses to advertise to potential customers right in their neighborhood through Nextdoor advertising. The Nextdoor social media platform acts as a simple and effective way to find and attract those ever-important local customers. The site allows neighborhood residents to post and ask about the happenings in their community, including inquiring about business recommendations. This guide will outline Nextdoor marketing strategies you can use to promote your business, increase revenue, and attract loyal customers. Table of ContentsWhat is Nextdoor?How can Nextdoor help your business?How do you create a business page on Nextdoor?How does your Nextdoor business page…
Many budding entrepreneurs dream of starting a business but don’t know where to begin. If you’re dreaming of ditching the corporate world and becoming your own boss, you might be looking for online business ideas. There are many potential opportunities online, including consulting, design, freelancing, and ecommerce. An estimated 2.14 billion people worldwide shop online, and you need to pick a product or service they’re looking for. Use these suggestions as a starting point to identify your talents and passions and move forward with your own idea. This article explores: Why you should start an online businessEight in-demand online business ideasHow to start an online businessSimple steps toward getting started Ready to do more business with email marketing? Start your free 60-day trial today. Email Address Start Your Free Trial No risk. No credit card required. Learn more about our 60-day free email marketing trial. Why you should start an…
It’s a well-known fact that real estate slows and grows according to the season. Things heat up in the spring, sales hit their peak during the summer, and then rapidly fall as winter approaches. This pattern makes it easy to plan ahead, but it can also spark complacency, which is evident as Thanksgiving draws near. Anticipating the holiday season and accompanying slowdown, some agents reduce their outreach efforts and approach to Thanksgiving real estate transactions. It’s easy to feel discouraged by seasonal trends, but that doesn’t mean you should give up during the cooler months. Thanksgiving real estate success stories are possible — these victories simply require a change in strategy. Below, we explain why Thanksgiving real estate marketing holds so much potential. We make it easy for you to have a growing and connected client base with all the marketing tools you need, synced to the tools you’re already…
Fall is always exciting. Traditionally, friends and family get together, the streets buzz with shoppers, restaurants are full, and gifts are exchanged. While some of that may be curbed this year due to the coronavirus — it’s still a time for joy and merriment. It is hard to believe, but fall is just around the corner. Kids will be heading back to school — whether virtually or in-person — and business owners are gearing up for the season. Restaurants are creating autumn-inspired menus. The latest fall fashions and decorations are filling up window displays, website pages, and social media ads. Local businesses are thinking up exciting offers, and ecommerce stores are getting makeovers. Holidays are an excellent opportunity for business owners to maximize business and, at the same time, strengthen customer relationships with their fall newsletter. That’s why below, we’re sharing our best fall newsletter ideas, plus some fall email…
Apple Mail Privacy Protection (MPP) is here, and so are some major updates that email marketers should be aware of. Perhaps you’ve heard people saying, “The email open rate is dead!” or that Apple Mail Privacy will forever change the landscape of email marketing. And now you’re looking to see what all the fuss is about. Well, first of all, two pieces of good news: You’ve come to the right placeFundamentally, nothing has changed about what makes email the most effective form of marketing Hopefully, I’ve at least set your mind at ease a little. The truth is, there’s no need to worry. But there are some changes to the world of email marketing that arrived with Apple’s Privacy updates for iOS 15 and their popular Mail app as of September 20th, 2021. These changes aren’t specific to any email marketing provider and impact you no matter which platform you’re…
I just think “October” and I start to giggle. I love the change in the weather, decorating for Halloween, and knowing that the holiday season is here. Don’t freak out. While you can, and should, plan out your holiday marketing well in advance, you don’t have to be so far ahead when it comes to all of your newsletter content. When it comes to newsletters, you can handle the holiday season one month at a time. So, take a deep breath, relax, and let’s take a look at some October holidays, newsletter ideas, and subject lines that you can use for content in your next newsletter. Table of ContentsOctober holidays — 2021October newsletter ideasOctober newsletter subject linesOctober 2021 holiday and marketing planning infographic October holidays — 2021 While it may seem that Halloween is the only holiday this month, it’s just not true. Stand out from the crowd by celebrating…
The holidays and the end of the year will be here before you know it. As a nonprofit, the next few months are a prime opportunity to set your organization up for success to hit your year-end fundraising goals. This year, Giving Tuesday is November 30, 2021. However, it’s estimated that nearly one-third of annual giving occurs in December, and 12% of that happens in the last three days of the year. People like to show support at the end of the year because they: Feel happier when helping others in need around the holidaysWant to feel like they are making a differenceLike to take advantage of tax deductionsWant to be connected to something positive While there are many other charities and organizations vying for attention, you need to stay active and in constant communication with current and potential donors. Make sure you’re getting their attention with your fundraising marketing…
Every entrepreneur has heard the adage, “The customer is always right.” An omnichannel marketing strategy approaches customer service differently. It’s not about who’s right — it’s about always being available to help. An omnichannel marketing plan provides a comprehensive solution to offering service, no matter which platform your customers use to approach you. You can provide a core message that’s available any time of day on all active media platforms. That’s not to say the customer shouldn’t be right. Omnichannel plans still prioritize the customer experience by building the strategy around the customer rather than using the company as the central focus. This can make for a challenging paradigm shift, but it’s necessary if you want to stand out from the competition. You probably already know the power of customer service. A 2021 Khoros survey found that 83% of customers are more loyal to brands that respond to their complaints.…
Today’s dental patients are proactively involved in their health. They’ll likely do some research to learn more about your practice before booking their first appointment. About 46% of all Google searches are local. Using search engine optimization (SEO) to improve your website and digital marketing makes you more visible to local patients, making it easier for them to find you online and call for more information. We make it easy to build loyalty with patients and clients, drive referrals, and grow your center. Start a Free Trial of Constant Contact for Health and Wellness How to use local SEO to help customers find you First off, it’s important to understand how local SEO for dentists differs from traditional SEO. Traditional SEO helps your website appear higher in search results, regardless of where a user is located. Local SEO improves visibility to patients in your service area. You can enhance your…