Constant Contact
If you don’t think your restaurant should offer online ordering, think again. Food delivery revenue grew from $8.7 billion in 2015 to $26.5 billion in 2020, and it’s projected to grow another 12% over the next five years. Still, many restaurant owners don’t offer this service because they don’t understand how to create online ordering for restaurant websites. So how do you integrate online ordering to keep up with your competitors and offer your customers more convenient dining options? You can set up online ordering for restaurant websites in one of two ways: by creating an order form directly on your site or by using a third-party app. How to create online ordering for restaurant websites If your website is on WordPress, one of the easiest ways to create online order forms is to use the WPForms plugin. A free version is available, but upgrading to a paid version will…
Some people play computer games. Others play with search engine optimization (SEO) tools. I’ve always been a little nosy — that’s why I love to do research. And SEO tools let me find out what people think about, search for, and even secretly desire. So I jumped at the chance to investigate hair salon keywords and spy on — I mean, research — your target customers. And, I found lots of interesting information. For example, did you know that in Selma, Alabama, “African hair braiding” outperformed “hair extensions” this past month? By researching and using similar insights, you can generate your own ideas, to create a comprehensive SEO strategy and target your clientele precisely. We make it easy to get new clients and repeat business with all the marketing tools you need for your nails, hair, skin, or personal care business. Start a Free Trial of Constant Contact for Personal…
Many nonprofit organizations need to fundraise constantly, and yours is probably no different. You likely do at least one big push for donations at the end of the year, corresponding with local matching programs and tax deadlines. But hosting smaller fundraising events keeps your organization in the public eye, and it can lead to a steadier stream of revenue than one large outreach effort can provide. Tying fundraising into Halloween with themed events lets you catch donors before they get started with their holiday spending. Not sure what to do for Halloween? We’ve got some Halloween fundraising ideas that will give your nonprofit a boost and let you have fun with your donors. This article covers: Why your nonprofit should consider a Halloween fundraiser10 Halloween fundraising ideas for your nonprofitPromoting your fundraiser Keep your organization growing with expert advice and all the tools you need, all in one place. Start…
Halloween may not seem like a golden opportunity for catching customers — it’s not often associated with major shopping seasons like Christmas or back-to-school. But, even with pandemic-related restrictions in place, the National Retail Foundation reported that the average American spent $92.12 on candy, costumes, and decorations in 2020 and estimated that the country spent a total of $8.05 billion on the holiday. Halloween promotions can help you get in on this spending. You might feel intimidated competing with large corporations for Black Friday and other holiday shopping revenue, but Halloween gives you the chance to cash in holiday spending with less hassle. Even if you don’t sell Halloween-themed merchandise, you can still take advantage of the holiday by creating themed branding around this popular shopping season. Table of ContentsHow Halloween promotions can benefit your business11 Ideas for Halloween promotions1. Use Halloween email templates2. Create a Halloween-themed landing page3. Develop…
When I worked as a real estate agent, the hardest part of the job wasn’t showing clients their future dream houses or even negotiating with fellow agents. It was landing those listings — and that’s where a real estate sales funnel can make all the difference. Attracting and nailing down qualified leads isn’t easy in any industry, but it’s especially challenging when you’re competing with hundreds of other real estate agents and brokers in your region. Having a working sales funnel can put you ahead of the game in a way that, once it’s set up, can almost run itself. A sales funnel is a framework that creates an online system that helps you build client relationships in an authentic and, importantly, automated way. Instead of going in strong with the ask right off the bat, this process positions you as the expert you are. That way, clients will come…
Thanksgiving is not only a time to spend with family and friends being grateful for what you have, it’s also the unofficial kickoff to the holiday shopping season. An estimated 58 million people shop online during Thanksgiving weekend. In 2020, most online sales were made on Black Friday and Cyber Monday. Even with COVID-19 impacting the economy, people still spent $10.8 billion on Cyber Monday in 2020. Capture this audience early and get them ready to log on to your store with these Thanksgiving marketing ideas. Get all the tools you need to quickly find new customers and grow your retail store’s sales. Start a Free Trial of Constant Contact for Retail 10 Thanksgiving marketing ideas to promote your store Large retail chains with robust marketing budgets offer and promote Thanksgiving discounts. And, while it may seem intimidating, you can compete with large businesses. Running your own Thanksgiving promotion gets…
How often do you set goals? Goal setting may seem like a boring or even tedious task but when you are a small business owner with a million things running at once, you need a way to mark what you are working towards. After all, you can’t manage what you don’t measure. According to a study by psychologist Gail Matthews at Dominican University, people who write down their goals are up to 20 percent more likely to complete them. Additionally, those who set actionable tasks and monitor their progress tend to achieve their goals 40 percent more. What this tells us is that writing down your goals and periodically checking in on them is not a waste of time. Instead, it is a great practice to aid in their successful completion. So should you just start jotting down your goals on a checklist and marking them off when you achieve…
Email marketing remains the most effective way to nurture leads and drive conversions. But this very fact is why your email content is competing with many others in your customers’ inboxes to get their attention. So, how do you get your audience to look forward to your content and spend time reading it? The best way to do this is by sending interactive emails. By making your emails more interactive, you’ll keep your reader engaged and nurture them to buy from you and engage with your content. Let’s dive in deeper and understand exactly what interactive email content is and what makes it work so well. Table of ContentsWhat is an interactive email? Why send an interactive emailTypes of interactive email contentAdd GIFs or videosGIFs or videosSurveys or pollsEvent RSVPsInteractive imagesGamified content5 tips for making interactive emails1. Use a solid email marketing service provider2. Embed videos and GIFs3. Use Constant Contact’s…
Figuring out how to get new landscaping customers is challenging. You can go door-to-door. You can narrow it down to yards that obviously need some work. These tactics might seem like a sure bet, but in reality, they can take a lot of time and still leave you with zero landscaping lead generation. The average American household spends $503 a year on landscaping services. It’s not that your customers aren’t out there, you just have to find and sell to them effectively. With this simple, five-step process, you’ll be well on your way to better understanding your existing customers and attracting new ones to your business. Ready to find more leads and get expert home services and construction marketing advice, all in one place? Start a Free Trial of Constant Contact for Home Services and Construction 1. Understand how to get landscaping customers The US represents a wide variety…
If you’re contemplating a Thanksgiving fundraising appeal, you may be wondering how to compete with the media noise of the holiday season. This is a crucial time for fundraising because 30% of annual giving happens in December, but it’s also a time when your audience is most overwhelmed by sales and nonprofit messaging. You need to find a way to connect quickly with potential donors and inspire them to make a donation. Thanksgiving is the perfect time for gratitude messaging — people are in a giving mind-frame, and you can incorporate the Giving Tuesday program into your campaign. Keep your organization growing with expert advice and all the tools you need, all in one place. Start a Free Trial of Constant Contact for Nonprofit Organizations Elements of a great message To craft an effective Thanksgiving fundraising appeal message, focus on three things: Gratitude (yours or your donors’) NeedHope Donors like to…