Search Engine Optimization (SEO)
When you’re promoting a school or learning center, you need to figure out what education keywords and search terms are driving user searches. The right tools will tell you what people are researching on Google and what content you should provide. By integrating specific education keywords into your digital marketing strategy, you can pull in more organic traffic to your website. Almost half of digital marketers think that search engine optimization (SEO) yields the highest returns. Keywords are integral to a strong SEO strategy as well as search ad campaigns. This article covers: Benefits of a strong keyword strategyEducation keywordsWays to find more keywords You’ll learn which education-related search terms are the most popular and how to figure out what your target demographic is researching right now. Using the right education keywords will land your school or business on the first page of Google results every time. Stay connected to…
When you’re promoting a school or learning center, you need to figure out what education keywords and search terms are driving user searches. The right tools will tell you what people are researching on Google and what content you should provide. By integrating specific education keywords into your digital marketing strategy, you can pull in more organic traffic to your website. Almost half of digital marketers think that search engine optimization (SEO) yields the highest returns. Keywords are integral to a strong SEO strategy as well as search ad campaigns. This article covers: Benefits of a strong keyword strategyEducation keywordsWays to find more keywords You’ll learn which education-related search terms are the most popular and how to figure out what your target demographic is researching right now. Using the right education keywords will land your school or business on the first page of Google results every time. Stay connected to…
When looking to rank on Google, some business owners look at the 600 million blogs out there and think there’s nothing else to contribute. And maybe you’ve seen other competitors targeting some of your keywords and got discouraged. Of all the life insurance marketing ideas, blogging can have the most impact and require one of the lowest investments. But you don’t have to be a search engine optimization (SEO) expert to start getting your blog posts read by large audiences. All you have to do is learn how to target low-competition life insurance keywords. Not quite sure what life insurance keywords are or how to include them in your posts? Continue reading to learn what SEO is and how to differentiate low-competition keywords from more competitive ones. Plus, get a sneak peek at some keywords you could start targeting today. Find more leads and drive policy renewals with expert marketing…
Addressing search engine optimization (SEO) as a business owner can be overwhelming. You want to grow your business, have a successful organic traffic strategy, and approach your marketing confidently. But sometimes, it can seem like there’s new SEO advice and best practices every few months. How can you create content that constantly hits SEO goals without becoming an expert? Learning about semantic SEO and search intent can make a difference in how you think about your strategy. Google uses more than 200 ranking factors. Thus, it’s vital to understand the type of content Google prioritizes and how its ranking system works to create valuable content that puts you in front of potential clients. Ready to do more business with email marketing? Start your free 60-day trial today. Email Address Start Your Free Trial No risk. No credit card required. Learn more about our 60-day free email marketing trial. What is…
It used to be that number one was good enough — and in most places, it still is. You won’t find any Olympic athletes or top-40 artists complaining about their number-one status. And even when it comes to search engine optimization (SEO), position one is most often the best to target. But more and more people are now trying to attain featured-snippet status, which raises the question: what is position zero? Featured snippets appear when Google determines that the user’s search intention can be best matched by immediately offering brief answers within the search results themselves — instead of on the third-party page. They come from the top handful of search results and tend to answer relatively simple questions. A featured snippet covers half of a mobile screen, giving your brand unmatched visibility. While they only occur on 19% of search engine results pages (SERPs), they can have a huge impact…
If you want a successful website, you’ll want to learn and practice good search engine optimization (SEO). Making sure your site is properly optimized will let you get the most use out of it and ultimately benefit your business. The goal of this website SEO guide is to help you do exactly that. The most obvious benefit of SEO is ranking higher in Google’s search results. According to Stat Counter, 92% of global search engine market share is held by Google, yet over 90% of pages get no organic search traffic from it — because they’re not properly optimized. That’s why it’s imperative that you optimize your website for search engines. While SEO work may seem tedious, or you may be unclear on just what you’re supposed to do, this website SEO guide will go over not just why website optimization is important, but also how you can start doing…
Some people play computer games. Others play with search engine optimization (SEO) tools. I’ve always been a little nosy — that’s why I love to do research. And SEO tools let me find out what people think about, search for, and even secretly desire. So I jumped at the chance to investigate hair salon keywords and spy on — I mean, research — your target customers. And, I found lots of interesting information. For example, did you know that in Selma, Alabama, “African hair braiding” outperformed “hair extensions” this past month? By researching and using similar insights, you can generate your own ideas, to create a comprehensive SEO strategy and target your clientele precisely. We make it easy to get new clients and repeat business with all the marketing tools you need for your nails, hair, skin, or personal care business. Start a Free Trial of Constant Contact for Personal…
Today’s dental patients are proactively involved in their health. They’ll likely do some research to learn more about your practice before booking their first appointment. About 46% of all Google searches are local. Using search engine optimization (SEO) to improve your website and digital marketing makes you more visible to local patients, making it easier for them to find you online and call for more information. We make it easy to build loyalty with patients and clients, drive referrals, and grow your center. Start a Free Trial of Constant Contact for Health and Wellness How to use local SEO to help customers find you First off, it’s important to understand how local SEO for dentists differs from traditional SEO. Traditional SEO helps your website appear higher in search results, regardless of where a user is located. Local SEO improves visibility to patients in your service area. You can enhance your…
You’ve started a business, launched your website, and … nothing. No hits, no inquiries — just crickets. So what gives? It could be a lack of search engine optimization (SEO) features. SEO can be intimidating, but if you want to improve your business, start by taking a look at your website. Determine its strengths and areas that need improvement, and adjust from there. This process is called an SEO audit. Running an audit can help you identify areas of weakness that need to be fixed, increase traffic, and pare down your website’s content to the essentials. When organic and paid search drives 68% of website traffic, it’s worth spending time improving your site’s SEO. In this post, we’ll help you put together an SEO audit checklist so you can start enhancing your website right away. But first, we’ll define what an SEO audit is. Ready to do more business with…