Constant Contact: 4 Things To Do for a Great Omnichannel Marketing Strategy

Constant Contact just posted a new brilliant write-up:

Every entrepreneur has heard the adage, “The customer is always right.” An omnichannel marketing strategy approaches customer service differently. It’s not about who’s right — it’s about always being available to help. An omnichannel marketing plan provides a comprehensive solution to offering service, no matter which platform your customers use to approach you. You can provide a core message that’s available any time of day on all active media platforms. That’s not to say the customer shouldn’t be right. Omnichannel plans still prioritize the customer experience by building the strategy around the customer rather than using the company as the central focus. This can make for a challenging paradigm shift, but it’s necessary if you want to stand out from the competition. You probably already know the power of customer service. A 2021 Khoros survey found that 83% of customers are more loyal to brands that respond to their complaints.…

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