Automation
You’ve got a solid email marketing strategy for your regularly cadenced email and now you’re ready to take the next step to improve your results. It’s time to add email marketing automation. With email automation, you’ll save time by communicating relevant information to subscribers at the right time, based on their actions and interests. You’ll know exactly who to email, what to email them, and when the best time to send that email is. What is email marketing automation? Email marketing automation is an email or a sequence of emails that are sent after a subscriber takes a specific action like signing up to an email list, making a purchase, or clicking a link. For example, when you sign up for Constant Contact, this triggers a welcome email. This email introduces you to our business, asks you to verify your email address, and tells you how to set up your…
I have a confession — I love shoes. I love them so much that I once received a handwritten note from a store for buying so many. I also love the yearly automated happy birthday email that my favorite shoe store sends. It may be automated but it brightens my day and makes me feel special. And, it always has a coupon, which I happily use. Are you using automated happy birthday emails in your marketing efforts? Birthday emails delight your audience, improve loyalty and retention, and generate long-term business results. If you’re diving into the world of email marketing automation, birthday emails are a great place to start because they are quick and easy to set up. How to send an automated happy birthday email to your subscribers Sending an automated birthday email each year requires you to collect your contacts’ birthday information. One option is to collect the…
Diego asks, “I want to find out from you if their is a script or software that one can use for warming up an IP. I will buy even if it’s not free.”Not only did Diego just write in with this question, but this topic came up when chatting with a potential client a few days ago. What can you do to shortcut or automate IP warming?The answer is: not much. IP warming, in its most basic definition, means building up your sending reputation through starting your dedicated IP address sending at low volume, and growing that send volume day-by-day for the first few weeks of sending. The gradual increase of volume from zero, plus sending wanted mail, is what dedicated IP senders need to do to build up long term inbox placement and deliverability success.A lot of different ESP platforms provide guidance on IP warming. At least one platform says…
This article is part of our unPredictions series — no guesswork, no lofty trends, just real commerce marketing priorities to help you drive customer engagement…
You probably already know that first impressions are key when it comes to growing your business. But beyond the first impression, you also need to stay top of mind with new contacts, especially as you’re first building your relationship with them. So how do you make a strong first impression and stay top-of-mind in the crucial days after a contact first signs up for your email list? With an automated welcome email series. An email welcome series is an essential part of any email marketing strategy. The moment when a new contact signs up for your email list is so important because they are expressing that they want to hear from you. You don’t want to squander that moment — or your relationship with this new contact — by neglecting to reach out to them. If your new contacts have to wait for your next regularly scheduled email newsletter, it’s…
You probably already know that first impressions are key when it comes to growing your business. But beyond the first impression, you also need to stay top of mind with new contacts, especially as you’re first building your relationship with them. So how do you make a strong first impression and stay top-of-mind in the crucial days after a contact first signs up for your email list? With an automated welcome email series. An email welcome series is an essential part of any email marketing strategy. The moment when a new contact signs up for your email list is so important because they are expressing that they want to hear from you. You don’t want to squander that moment — or your relationship with this new contact — by neglecting to reach out to them. If your new contacts have to wait for your next regularly scheduled email newsletter, it’s…
Are you looking for innovative e-commerce marketing automation best practices? Do you want to convert visitors into loyal customers that keep coming back? As your
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A far cry from its early days on factory production lines, automation has entered into our organizations and found a place in the operations of every department — and it isn’t going anywhere. Combined with robotics, machine learning, and artificial intelligence (AI), automation takes care of the mundane tasks we’d rather not spend time on, the work we don’t want to mess up with human error, customer interactions that require instant responses and so much more. While automation has been evolving at lightning speed over the last few years, it doesn’t look like it’s slowing down. As we automate more business processes, we’re on the path of an interesting long-term paradox: despite a century of creating machines to do our work for us, the proportion of adults in the US with a job has consistently gone up for the past 125 years. So how is it affecting our work? Here’s…
There’s more scope for automation in your business than ever before. With automation, you can schedule emails to be sent at the perfect time, follow up with leads that have abandoned their cart, sync data between apps, and notify team members of new tasks. However, all of these options can be overwhelming, especially if your business isn’t a huge corporation with a lot of budget and resources to throw at automation. You might be wondering: What types of automation will benefit my business the most? What should I stay away from? How can I easily implement these while keeping life simple? Let’s explore the best types of business automation so you can start implementing a strategy in your own organization. 7 Ways to Automate Your Business 1. Email Marketing Automation When you think of automation, email marketing automation might come to mind first. It’s not only one of the most…