Top Deliverability’s Blog
Spam Resource: Ask Al: Automating IP warming?
- March 16, 2022
- Posted by: Top Deliverability
- Category: Industry News Spam Resource
Al Iverson just shared a new interesting blogpost on Spam Resource:
Diego asks, “I want to find out from you if their is a script or software that one can use for warming up an IP. I will buy even if it’s not free.”Not only did Diego just write in with this question, but this topic came up when chatting with a potential client a few days ago. What can you do to shortcut or automate IP warming?The answer is: not much. IP warming, in its most basic definition, means building up your sending reputation through starting your dedicated IP address sending at low volume, and growing that send volume day-by-day for the first few weeks of sending. The gradual increase of volume from zero, plus sending wanted mail, is what dedicated IP senders need to do to build up long term inbox placement and deliverability success.A lot of different ESP platforms provide guidance on IP warming. At least one platform says…
Read more here: Ask Al: Automating IP warming?
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