ESPs
Now, you can set up 2048 bit keys for your Twilio SendGrid account. Implement 2048 bit DKIM keys to protect your domain and email reputation. The post 2048 Bit DKIM Keys: Enhanced Protection for Your Email Program appeared first on SendGrid.
One of the most important challenges that every retailer faces is collecting data and insights. This is essential to deliver relevant communications and experiences to customers. Customers give brands valuable data about their shopping habits: what they buy, whether they shop online or in-store most of the time, what promotions appeal to them. The more relevant the content you are creating, the more likely your customer will pay attention to it and you will be able to convert them. Valuable loyalty program data can not only be used to fuel personalization but also, if the information extraction is done right, provide you with data that your competitors can only dream about. Architecting Loyalty Programs With Data Customers expect relevance and personalization. Combining behavioral, emotional, and demographic data your customers willingly share with you will allow you to learn who they are, how you can meet their needs, and how to…
Monday, July 12th was the day many marketers had been waiting for! Last week Gmail announced the public start for their support of sender logos with BIMI. Details of the press release from Google can be found here. The technology has been tested for over a year now, with a closed group of customers making up the pilot program. Mapp was an early adopter and able to help our customer Josef Witt GmbH to become the first German company to implement BIMI successfully with Gmail using VMC certificates. There are several requirements to display your logo: Senders must authenticate their emails and maintain an enforced DMARC policy. The logo also requires similar measures and a VMC (“verified mark certificate”) of authenticity is required. There are choices of certificate providers for the image and companies, such as DigiCert and Entrust. Mapp is offering a package for that as well! The sender…
Understandably, there has been plenty of confusion and angst in the marketing community relating to Apple’s announcement of new privacy features in iOS 15, following WWDC. This is probably the moment when our industry makes it into the zeitgeist, and perhaps not for reasons you might be hoping. Users suddenly realize what is really happening when they read an email… Actually, it’s good news! Consumers are becoming much more aware of the value of their attention and how much they give away when they interact with marketing on the internet, in whatever form. We believe that all users should have a choice on what they see, what data they expose, and who gets to see it. The initial responses to Apple’s announcement seemed to suggest that email was dead, again (how many times has it died already?). But now that the dust is settling, we see that it is a…
Email is usually one of the first channels companies adopt to communicate with customers. It’s a reliable, effective, and secure way to share both transactional and marketing messages. But, the average individual only checks their personal email about two hours a day, which means they might miss out on time-sensitive offers and messages from your […] The post The Key to Customer Engagement: Email and SMS appeared first on SendGrid.
Berlin, 15 July 2021 – Mapp, the international provider of insight-led customer experiences, and Spryker, the fastest-growing e-commerce platform for global enterprises, have agreed on a partnership. Joint customers will benefit from the modular Spryker Cloud Commerce OS platform as well as latest generation e-commerce functionalities, combined with the capabilities of the Mapp Cloud digital marketing platform. The combined offer is aimed at both medium-sized companies, marketplaces in the enterprise segment and unified commerce platforms. The partnership will be of particular interest to CMOs and digital and online managers who want to realize e-commerce and marketing on the basis of the latest technology platforms. The Spryker Cloud Commerce OS supports B2B and B2C organizations to launch successful API-based and headless e-commerce projects, while the Mapp Cloud stands for simple and effective implementation of marketing initiatives. Alexander Graf, Co-Founder and Co-CEO of Spryker Systems comments: “For us, it is central to…
Gmail announced that it will be rolling out general support for BIMI. Here’s what you need to do to prepare for BIMI and set up BIMI for your email program. The post How to Prepare for Gmail’s Rollout of BIMI appeared first on SendGrid.
Interview with Manju; Manjunatha KG, Founder & CEO Kenscio Digital Marketing is a leading technology-driven digital marketing products and services company with its corporate office in Bengaluru and sales offices in Mumbai and Gurugram. The offices are extended to the United Kingdom, the US, and Canada. The company was started in 2009 as an email service provider and is now a full-fledged 360-degree digital marketing services company working with businesses and enterprises across the globe. Kenscio believes in customer-centric, yet data-driven marketing. Kenscio and Mapp have been partnering for over ten years. I spoke to Manjunatha KG, Founder and CEO of Kenscio, to recap some of the greatest achievements, discuss the latest trends and give you a sneak peek of what is in the pipeline! Manju, you have been a valued Mapp partner for over 10 years now. Why did you start working with Mapp? Kenscio was looking for…
Using customer data to fuel and improve your marketing is nothing new. The most successful companies have been doing it for years, knowing that it is critical to their success. So why are so many businesses still not reaping the full benefits of their data? How to harness the power of your data Decisions in marketing need to be powered by analytics and insights. But to make this work, you need to be sure that your data is accurate, accessible, and actionable. If you don’t trust your data, then you’ll never be comfortable letting it run your marketing campaigns. As your data pours in from many different sources, it’s vital to manage all that information in an efficient way. And to be efficient, you’re going to need help from some tech. Enter the CDP. “Customer data platforms consolidate and integrate data from multiple heterogeneous sources into a single, trusted repository that…
San Diego, 1 July 2021 – Whitewater Brands chose Mapp, the international provider of insight-led customer experience, for its omnichannel activities. The company is a leading manufacturer, marketer and distributor of essential supplies and equipment to the automotive collision and mechanical repair industries. Some of their well-known brands include Auto Body Toolmart, Collision Services, as well as Sid Savage Auto Dealer Supply. After outgrowing their previous vendor, Whitewater Brands was looking for a partner that could go beyond just email marketing and help to develop their cross-channel capabilities. Without any data analytics or customer insight tools, they were unable to build a holistic view of customers across their brand portfolio. They were also previously using third-party vendors for advanced personalization and dynamic content, which led to unconnected and siloed systems. By choosing Mapp as their omnichannel partner, Whitewater Brands is now able to connect the dots and unify all datasets…