Top Deliverability’s Blog
Mapp: Apple’s iOS 15 Update: What Does It Mean for Tracking?
- July 15, 2021
- Posted by: Top Deliverability
- Category: ESPs Industry News Mapp
Mapp just shared a new interesting article:
Understandably, there has been plenty of confusion and angst in the marketing community relating to Apple’s announcement of new privacy features in iOS 15, following WWDC. This is probably the moment when our industry makes it into the zeitgeist, and perhaps not for reasons you might be hoping. Users suddenly realize what is really happening when they read an email… Actually, it’s good news! Consumers are becoming much more aware of the value of their attention and how much they give away when they interact with marketing on the internet, in whatever form. We believe that all users should have a choice on what they see, what data they expose, and who gets to see it. The initial responses to Apple’s announcement seemed to suggest that email was dead, again (how many times has it died already?). But now that the dust is settling, we see that it is a…
Continued here: Apple’s iOS 15 Update: What Does It Mean for Tracking?
P.S. Do you need help with Mapp? check our Email Service Provider Handbook or Ask for a Consultation
Leave a Reply Cancel reply
Email Service Providers Handbook
The most comprehensive “Handbook of Email Service Providers“!
SPAMASSASSIN RULES
All SpamAssassin rules in one place, EXPLAINED!
SMTP COMMANDS
& REPLY CODES
All SMTP/ESMTP commands and reply codes in one place, EXPLAINED!
Free DNS Tool
Check the DNS records of your domain with our free DNS tool.
Deliverability Glossary
The most comprehensive Email Deliverability and Marketing Glossary!