Mapp: Whitewater Brands chooses Mapp as their omni-channel partner to accelerate their portfolio of brands to the next level

Mapp just published a insightful blogpost:

San Diego, 1 July 2021 – Whitewater Brands chose Mapp, the international provider of insight-led customer experience, for its omnichannel activities. The company is a leading manufacturer, marketer and distributor of essential supplies and equipment to the automotive collision and mechanical repair industries. Some of their well-known brands include Auto Body Toolmart, Collision Services, as well as Sid Savage Auto Dealer Supply. After outgrowing their previous vendor, Whitewater Brands was looking for a partner that could go beyond just email marketing and help to develop their cross-channel capabilities. Without any data analytics or customer insight tools, they were unable to build a holistic view of customers across their brand portfolio. They were also previously using third-party vendors for advanced personalization and dynamic content, which led to unconnected and siloed systems. By choosing Mapp as their omnichannel partner, Whitewater Brands is now able to connect the dots and unify all datasets…

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