ESPs
DMARC enforcement is required to take advantage of new email developments like BIMI. In order to move to DMARC enforcement, you must be sure that all of your valid mail is passing DMARC. This is where DMARC monitoring comes in. The post The Ins and Outs of DMARC Monitoring appeared first on SendGrid.
London/Berlin, 10 August 2021 – The Lowell Group is one of Europe’s leading service providers in claims management. The company’s goal is to develop viable solutions for its customers and help them deal with outstanding claims. Lowell operates in the UK, Germany, Austria, Switzerland, Denmark, Norway, Finland, and Sweden. Thanks to their extensive data analysis expertise and unparalleled risk management, the Lowell Group is able to provide customers with expert solutions across all areas of claims management. The Lowell Group has a modern IT infrastructure and relies on automated processes. They were looking to implement a uniform and cross-system solution for evaluating data related to website activity to consolidate it and improve the decision-making process. The goal was to integrate website visitor behavior into a sustainable and analytical data platform. The Group needed to be able to process extensive amounts of data efficiently and without having to put in a…
When it comes to SMTP servers, you have the option to use an existing SMTP relay server or create your own. Learn about the pros and cons of both options and how to create a free SMTP server with Twilio SendGrid. The post How to Create a Free SMTP Server (Plus Tips on Buying vs. DIY-ing) appeared first on SendGrid.
MarTech platform impresses with record growth in new customer acquisition in the second quarter Increasing demand for data-driven marketing solutions San Diego, 5 August 2021 – Mapp, the international provider of insight-led customer experiences, continues to post record business results. In the second quarter of 2021, Mapp increased new customer acquisition by 62% compared to the same period last year. Additionally, subscription revenue has grown by 16% compared to the same quarter of 2020. The second half of 2021 is also shaping up to become a successful period for Mapp. Mapp is benefiting from increased interest in solutions that put customer insights first, which drive personalized customer experiences, marketing optimizations, and increased efficiency. In the second quarter, renowned customers, including Vivienne Westwood, JYSK, Doves Farm Foods, OPI, Air Charter Service, Whitewater Brands, Varelotteriet, Fårup Sommerland, Yeppon.it, Fackelmann, Rivella, and Lowell, established or significantly expanded their relationship with Mapp. This record…
Q: What’s the similarity between cars and data? A: They should both be cleaned every two-to-three months! A recent report by Intelligent Car Leasing revealed that over a fifth of Brits never clean their cars, resulting in the interiors becoming a breeding ground for bacteria (not great in the middle of a global pandemic) and the exteriors becoming a safety hazard due to dirty windows and mirrors. Not to mention the fact that dirt can wear away paint leading to rust and eventual structural breakdown! The benefits of regularly cleaning your car are clear and the people who do have a regular cleaning routine will go the whole hog – inside and out – rather than taking the bitty approach of windows one day and hoovering the interior the next. Like your car, data is another entity that should be cleaned on (at least) a quarterly basis! But many…
If you want to protect your deliverability, it’s important to separate your transactional and promotional email. With Postmark’s Message Streams, we help you make sure that the different types of email never ever mix: Transactional Message Streams are for your invoices, password reset emails, or similar and Broadcast Message Streams handle your newsletters, promotions, or other marketing email. For us to process your mail fast and reliably, you have to let us know whether your email is a transactional or broadcast message. But when sending via SMTP, we learned that some of you were running into issues. Specifying Message Streams when sending via SMTP When sending mail with Postmark via SMTP, there used to be only one option for you to specify a Message Stream: You’d authenticate with a Server Token and specify the Message Stream you’d like to use with the `X-PM-Message-Stream` header (that’s the Message Stream header). If…
Today’s customers regularly switch between channels and devices when interacting with a brand. They might click on an email on their phone, switch to their laptop to do more research, and go to the store to make a purchase—and expect to do so seamlessly. The catch is that most businesses struggle to consolidate data from […] The post Announcing: The Ultimate Guide to Omnichannel appeared first on SendGrid.
The post AiThority Interview with Michael Diestelberg, VP Product & Marketing appeared first on Mapp Cloud.
Protect your email program against spam and spoofing attacks. Learn why SMTP authentication is important and how it can help secure your account. The post SMTP Security and Authentication: How to Protect Your Email Program appeared first on SendGrid.
We’ve noticed a trend where some customers see sudden ISP Blocks and soft bounces from Google only for specific email messages. As we do for any reports of an issue like this, we investigated the messages to help spot a root cause. 🕵️♀️️ Gmail’s bounce messages hint at issues with the content and links While Gmail doesn’t share all its secrets around why they might decide to deliver or block a message, their bounce notifications can provide helpful hints to help you track down the issue. In this case, looking at the event details for a message that couldn’t get delivered shows a ISP block with a bounce code that says “Our system has detected that this message is suspicious due to the nature of the content and/or the links within.” Investigating issues in Postmark: If your email was blocked, we show you the bounce code we’ve received from the…