Mapp: Why You Need a CDP at the Core of Your Engagement Platform

Mapp just issued a insightful blog:

Using customer data to fuel and improve your marketing is nothing new. The most successful companies have been doing it for years, knowing that it is critical to their success. So why are so many businesses still not reaping the full benefits of their data? How to harness the power of your data Decisions in marketing need to be powered by analytics and insights. But to make this work, you need to be sure that your data is accurate, accessible, and actionable. If you don’t trust your data, then you’ll never be comfortable letting it run your marketing campaigns. As your data pours in from many different sources, it’s vital to manage all that information in an efficient way. And to be efficient, you’re going to need help from some tech. Enter the CDP.  “Customer data platforms consolidate and integrate data from multiple heterogeneous sources into a single, trusted repository that…

Read more: Why You Need a CDP at the Core of Your Engagement Platform

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