Top Deliverability’s Blog
HubSpot: What is a Content Management Workflow? Why You Need One in 2022
- June 20, 2022
- Posted by: Top Deliverability
- Category: ESPs HubSpot Industry News
HubSpot just published a new brilliant write-up:
Creating an effective content workflow is a lot like baking a cake. If you accidentally pour unfinished batter into an unprepared pan, the damage is done. You can’t go back and prep the pan after the fact. Imagine your cake batter is your content, and the cake pan is its publication. If your content goes straight from the writer to your consumers, you are running a lot of risks. You must first edit and fact-check the content before publication and distribution. Readers become disinterested or upset at careless, incorrect content. And once the information is out there, it is nearly impossible to recover. Having the right people in place on your content team is not enough. To create quality content every time you post, your company needs to outline its processes in a content workflow. In this post, we’ll cover the topic of content workflow — what it is, how
Read more here: What is a Content Management Workflow? Why You Need One in 2022
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