Top Deliverability’s Blog
HubSpot: Bad Press Releases: 14 Rookie Mistakes to Avoid
- June 10, 2022
- Posted by: Top Deliverability
- Category: ESPs HubSpot Industry News
HubSpot just shared another engaging story:
Press releases remain a critical link in the communications chain. According to Cision’s 2021 Global State of the Media Report, 78% of journalists say they prefer press releases and news announcements to other content types. The problem? Writing a press release is simple — writing a good press release is no easy task. In this piece, we’ll break down 14 common bad press release characteristics and offer suggestions to help your team avoid press release mistakes. 14 Rookie Press Release Mistakes to Avoid While there’s no such thing as the “perfect” press release, your team can get closer to the mark by avoiding common errors. Here’s a look at 14 of the most common rookie mistakes — and how to reduce your chance of making them. 1. Forgetting to Add Links Press releases are not just for the press. Releases will likely be published on your website, and your team
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