HubSpot: Trigger Marketing: 7 Steps to Use It in Any Campaign + Examples

HubSpot just released a engaging write-up:

Although you may have a desired path for your potential consumers to take when they interact with you online, the truth is you have no control over it. Trigger marketing enables you to be at the ready, in whatever way your audience chooses to engage. In this article, we’ll cover all things trigger marketing, including its benefits, example, and the steps to leverage it. What is trigger marketing? The Benefits of Trigger Marketing How to Use Trigger Marketing Trigger Marketing Examples When you hear about marketing automation, you often think of detailed diagram of emails sent to different segments, broken out by email engagement, drawing a line from lead to customer? This has become the norm but there’s a flaw in this approach. It starts with the marketer’s timeline rather than the prospect’s. The marketer sits down and defines what information the prospect will consume next, what actions the prospect

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