email drip campaigns

When done correctly, email drip campaigns yield remarkable results.  Email is one of the best marketing channels around. For every dollar spent, marketers generate an ROI of $38, making email marketing more profitable for customer acquisition than social media.  But standalone email newsletters do little to nurture and retain leads. New subscribers will only receive fresh emails from the moment they join up, not previous ones that were equally useful.  However, email automation strategies drive better conversions because they help you nurture relationships with subscribers. The result? Increased click-through rates, audience engagement and trust.  Here’s your complete guide to email drip campaigns and how to make it work for you. Why are Email Drip Campaigns Necessary?Five Kinds of Email Drip Campaigns to ConsiderWelcomingBirthdaysCart AbandonmentCross-selling or UpsellingPromoting Special OffersGet Started with Email Drip Campaigns Today Why are Email Drip Campaigns Necessary? Email drip campaigns are automated email sequences sent on a