HubSpot
Video marketing isn’t “quick.” On average, it takes 2 weeks to create a video from start to finish. To get the most traction out of your work, it’s essential to pick the best video marketing channels to leverage. However, since most social media channels are pivoting to video, it’s hard to know which ones are worth your time. Here, we’ll list the best video marketing channels for your long-form, short-form, and live videos — based on ROI, engagement, and lead generation. Best Channels for Long-Form Video 1. YouTube In the social media sphere, YouTube feels like a steady ship in choppy water. In fact, it’s nearly impossible to talk about video marketing without mentioning the behemoth that is YouTube. Launched more than a decade ago, YouTube has kept a competitive edge against new players in the field, like TikTok and Instagram. But it’s not just an entertainment hub — it’s
Remember when we used to wake up bright and early and commute to the office five days a week? Thinking back, it feels like a distant memory of a time before Covid-19. But for some workers, the days of rolling out of bed and hopping on a computer from the comfort of home could be coming to an end. With the pandemic winding down, many companies like Apple and Google are going for a hybrid model, asking employees to come in a few days a week. But others, notably Tesla and Goldman Sachs, are requiring workers to come back to the office full-time. Despite studies showing that workers are happier — and more productive — when working from home, the possibility of a full return to the office looms over remote and hybrid workers. But will those employees rush back into the office when asked to? We did our own consumer
YouTube has experienced explosive growth since it was founded in an office garage in 2005 and has since opened up avenues for brands and content creators alike. Check out these 2022 YouTube stats about the platform’s mobile usage, demographics, subscriber growth, ROI, and history. General Content ROI and Usage Mobile Demographics Subscriber Growth Usage History YouTube Stats Every Video Marketer Should Know in 2022 General YouTube Stats Image Source Over 500 hours of video are uploaded to YouTube every minute. (Statista) Over one billion hours of videos are watched on YouTube every day. “Baby Shark Dance” by Pinkfong Kids’ Songs & Stories is the most watched video on YouTube, with over 11 billion views since 2016. YouTube has more than 2 billion users. Based on a custom Nielsen meta-analysis, a full-funnel YouTube strategy drives 10% higher ROI compared to awareness advertising alone. (Think with Google) A recent study shows that
If you’re interested in pursuing a podcast advertising strategy to connect with millennial or Gen Z customers but aren’t sure if the right opportunities exist for your company, check out this list of podcast advertising stats. With these tactics, you can identify podcasters with a price-point and audience target that makes sense for your brand. Then, you can work with them and leverage their expertise by sponsoring the content they’ve made. Alternatively, you could also create a native ad that aligns with their discussion topics. We’ll cover podcasting’s biggest marketing opportunities, where podcasting is headed, and the demographics who tune in the most. Table of Contents: Podcasts and Advertising Podcast Demographics Podcast Growth Podcast Listener Behaviors Podcasts and Advertising In 2022, 82% of marketers plan to continue investing the same amount or increase their investment in podcasts or other audio content. (HubSpot) Podcast ad spending is expected to hit $1.74
Chances are, you’ve probably spent an afternoon falling down a rabbit hole of YouTube videos. While it’s a great source of entertainment, YouTube has also proved itself to be a valuable tool for marketers. With a global user base of more than 2 billion people, it’s also safe to assume that your target audience is on the platform. In this post, we’ll go over key YouTube statistics you need to know in 2022 to help you succeed in your marketing efforts. YouTube Demographics Age Gender Geography What Different Generations Watch on YouTube How to Target the Right Demographic on YouTube 2022 YouTube Demographics Below, we’ll go over the most critical YouTube statistics that show marketers how global audiences are using the platform. General YouTube User Demographics 81% of U.S. adults say they use YouTube in 2021, up 8% from 2019. (Pew Research) YouTube is the second most visited website in
With a fiercely competitive market, marketers everywhere are wondering how to make their brands stand out? Niche marketing strategy might be the answer they’re looking for. Discover what a niche marketing strategy is, how to develop one, and examples of these strategies in action from popular brands. Developing a Niche Marketing Strategy 1. Know your competition. Developing a niche marketing strategy is impossible without scoping out your competition. That’s because it’s crucial to understand your unique selling proposition — what you do that makes customers choose your company over another. Maybe you design ceramic dishware that can’t be found anywhere else, or maybe you’ve developed a tool that makes it easier for marketers to send emails. Whatever is it, find your specialty and craft a story around it. 2. Narrow down your niche market. Airbnb co-founder Brian Chesky is famous for saying, “Build something 100 people love, not something 1
Almost 5 billion videos are watched on Youtube every single day, and with that much traffic, it’s no wonder why marketers are extending their strategies to include YouTube ads. Brands have the opportunity to link commercials back to the products they’re selling and potentially increase their conversion rate. In this post, we’ll help you achieve those goals by teaching you how to share YouTube overlay ads and give you tips on how to run them successfully. Not all YouTube ads are short videos; overlay ads are a type of imagery that pops up on the video player as viewers watch their chosen content. Image Source They’re relatively small and inoffensive to the viewing experience and leave enough space to garner the attention of various potential customers. And making them isn’t a challenge, let’s get into it. How to Create YouTube Overlay Ads 1. Create a banner that fits the dimensions
What’s the one thing business owners and their employees, partners and even customers all have in common? Well, at the most basic level, they’re all human. So why is it sometimes so challenging for businesses to showcase this in their marketing efforts? Perhaps some people don’t want to show any biases that might deter any potential leads. Perhaps some may want to present themselves as strictly professional. Others may not care about their tone at all, but would rather focus on finding the right keywords to implement throughout their platforms. Some may not even realize just how robotic their brand’s voice really is. Either way, the truth of the matter is: humanizing your brand is no longer an option, it’s a necessity. People like making connections. They enjoy investing their time and money in people they know are on their side and can relate to. So in today’s highly competitive
Even though they’re over 25 years old, PDFs are still one of the main types of documents on the internet. Whether you’re trying to access your W-2, a contract, or an ebook, it’ll probably be in the form of a PDF. But to view these important documents, you need to download a PDF reader on your computer. There are hundreds of PDF readers and some can cost you almost a thousand dollars per year, so we sifted through the internet to find the best free PDF readers that you can download online. Below, we created a list of 15 of the best free PDF readers whose capabilities range from only viewing PDFs to creating, editing, and securing them. The 15 Best Free PDF Readers The 5 Best Free PDF Readers for Windows and Mac 1. Foxit Reader Image Source Foxit Reader is like the Google Docs of PDF readers. You
You’ve heard it before – forms are the gold standard when it comes to capturing leads, learning about industry trends, doing market research, and even just getting some customer feedback. If you’re looking for the best online form builders, we’ve compiled a list of the top 30 currently available. Plus, discover the steps to create an online form. Before we dive into the best form builder tools for 2022, let’s talk about what a form builder exactly is. With no shortage of options, the best form builder apps tend to be quite similar and user-friendly. Whether you want to make a contact form, a sign-up form, or a survey, form tools are the easiest way to create web forms, with drag and drop questions, multiple form fields, and different color and structure options. Once your responses start coming in, most forms will also import each entry into a spreadsheet or