HubSpot
With roughly 15 million active content creators on YouTube, it feels like almost everyone has a YouTube channel these days — so how can you make your channel stand out from the rest Fortunately, there are always new viral challenges that can help you find your audience, boost your engagement, and showcase your unique personality as a content creator. Some challenges can be done on your own and a few will need involvement from friends, family, or partners, but many challenges are interesting and fun to complete. Here are some of my favorites: YouTube Challenges You Can Do Alone Things Only 1% of People Can Do Good Things Challenge Surviving on a Penny Challenge Buying the First Five Things You See Recommended in Ads YouTube Challenges You Can Do With Friends or Family Who Wore It Better Whisper Challenge Best Friend Challenge Who Knows Me Better? Partner or Best Friend?
The line between marketing and digital marketing has blurred. Offline marketing was once considered “traditional” compared to online or digital marketing. However, with many tactics living in the digital sphere, marketing changes as fast as technology does. Traditional marketing, which ranges from radio ads to billboards and magazine spreads, simply adjusted to the new era. Radio ads became podcast sponsorships, billboards turned into web banners, and magazine spreads changed from ink on paper to pixels on a screen. The benefits of this digital transformation are countless. The ability to target the right audience and engage them into action – subscribe, consume, or buy, are just a few examples. Digital Marketing Specialties Are Endless Inevitably, as with any constantly evolving field, specializations change. Today, being a digital marketer is only the beginning. Once you are familiar with the basics, you can find your specialty and niche. Based on your interests and
90% of people buy from the brands they follow on social media. But the role of social media in brand building is more complex than it used to be. Brand saturation, creator communities, and more have changed the way that people interact with brands on social media. You can’t just build a brand with a great logo, quirky copy, and a pleasing palette. Audiences today are looking for something more. The Role of Social Media in Brand Building To successfully build your brand on social media, you can start with creating a great visual brand. But you can’t stop there. You need to dig deeper into your users and what they’re looking for online. Let’s talk about the big ideas that impact branding on social media. 1. Social media is where subcultures connect. While pretty much everyone you know is online, they’re not there to talk to just anyone. On
No one wakes up in the morning and decides, “I’m going to buy something today.” Instead, they go through a path to purchase that includes research and evaluation before committing to a sales call. That journey is called the buyer’s journey. Because consumers are more informed and empowered than ever, it’s important to deeply understand your buyer persona and their journey so you can create content that helps them along that path while positioning you as an authority in your space. In this post, we’ll cover: The Buyer’s Journey and What It Means in Marketing Why It’s Important to Create Content for Each Stage of the Buyer’s Journey Content Ideas for Each Stage of the Buyer’s Journey Understanding the Buyer’s Journey in Marketing In most cases, with the exception of impulse buys, an individual begins their journey in an “unaware stage.” This individual likely fits the demographics of your ideal
Learning how to create an ebook can be overwhelming. Not only do you have to write the content, but you also need to design and format it into a professional-looking document that people will want to download and read. You might already be familiar with fiction or non-fiction ebooks, but what exactly is an ebook in the marketing industry, and why do they deliver such great results for marketers? In this post, you’ll learn: What is an ebook? Ebook Benefits What ebook file format should you use? How to Write an Ebook Ebook Ideas Ebook FAQs Let’s get started. 36 Free Ebook Templates – Download Now Download HubSpot’s 36 free ebook templates to create an ebook on PowerPoint, Google Slides, or Adobe InDesign. Ebook Benefits In 2021, ebook sales increased 38% for publisher HarperCollins, following a trend of increased revenue earnings for the company. Although this is a snapshot of
Last summer, as physical businesses began to reopen, analysts predicted one of the largest summer slumps we’d ever seen. And, when analyzing over 130,000 businesses, we certainly saw dips in engagement and conversion that affected some industries more than others. This year, we’ve seen a lot more of the economy open back up. But, unfortunately, businesses have still worried about which direction they’re going due to the rising costs of inflation and continued economic uncertainties. At this point, many business owners could be asking, “How do I stack up to others in my industry?” To help you, we collected data from more than 150,000 businesses to see how web traffic, conversions, and inbound leads were trending up or down MoM and YoY in July. Here’s what we learned: Editor’s Note: These insights are based on data aggregated from 150,000+ HubSpot customers globally between July 2021 and July 2022. Note: Because the data
Are cover letters necessary? I’m not in HR, but I’ve been approached by applicants who wondered whether their cover letter would actually be read. My answer is one not many of them wanted to hear: “sometimes.” Sometimes it will be read. Other times, you can get away with just sending in your resume — like when you network your way into applying for a position. The truth is, you can’t really predict on a case-by-case basis — and you’re better safe than sorry. For the most part, having a cover letter will give you an upper hand in ways your resume doesn’t. It allows you to show off your writing skills, provide details that you couldn’t fit on your resume, demonstrate your passion, and show your willingness to put in as much time and effort as possible. If you’ve ever rolled your eyes or balked at an application that required
Duplicate data is costly, it skews reports and leads to wasted marketing resources. Here’s how to remove duplicates in Excel spreadsheets: Let’s run through it with an example! Note: If you want to see duplicate data before removing them, scroll down to learn how to find and highlight duplicates in Excel. Also, make a copy of your worksheet so you still have your original data if you delete something important. How to Remove Duplicates in Excel 1. Select the cells you wish to remove duplicates from. Click on a cell and hold down the left mouse button. Then drag the cursor over the other cells you want to select. Or, use the Shift + arrow keyboard shortcut to select the range you want. 2. Click on the “Data” tab at the top. 3. Click “Remove Duplicates” to reveal a pop-up. You should see a pop-up that looks like this: 4.
Every day, we’re on the receiving end of a direct marketing campaign. We just might not know it. In this article, you’ll learn the benefits of a direct marketing strategy, how it works, and the benefits of leveraging it. The Benefits of Direct Marketing There are several key benefits to implementing a direct marketing strategy: Personalized messaging: With direct marketing, you can send highly personalized messages to your target market, increasing the likelihood that they’ll take action. Increased ROI: Because direct marketing is so targeted and specific, it often has a higher ROI than indirect marketing. Measurable: This approach is also measurable, which allow you to gain valuable insights on what worked, what didn’t, and what to do in the future. How to Create a Direct Marketing Strategy Now that you know the benefits of direct marketing, it’s time to learn how to create a direct marketing strategy. Here are the
32% of Americans participate in the same activity on a monthly basis. Any guesses what it could be? The answer: People are listening to podcasts. But with thousands of podcasts available, which are worth a listen? And if you’re already a listener, what other shows should you add to your roster? It can be hard to find a podcast that really piques your interest, so we put together a list of suggestions to help — from business and tech to comedy and true crime. Table of Contents Business Podcasts Comedy & Entertainment Podcasts Educational Podcasts Kid Podcasts News and Politics Podcasts Culture Podcasts True Crime Podcasts Personal & Health Podcasts Technology Podcasts Marketing Podcasts Business There are hundreds of business and management-related podcasts that will help you stay on top of the latest industry trends, lead in the most effective way possible, and keep your fellow employees excited about coming to