HubSpot
Whether you’re a UX designer, freelance writer, or photographer, an impressive online portfolio is critical for impressing potential clients and landing future jobs. But crafting a good digital portfolio can feel like a daunting task, especially when you aren’t even sure which website you should use to create one. Here, we’ve created a list of the best portfolio websites for designers, freelancers, and photographers to ensure you can showcase your best work in any industry. Examples of your work one could display in an online portfolio include: Photographs Writing samples Case studies Spreadsheets Lesson plans What you include in your online portfolio varies depending on your field and expertise. So to better help you choose a portfolio builder for your needs, let’s dive into some of our favorite portfolio websites to help you make your own, according to your needs. Best Free Portfolio Websites for Freelance Writers 1. Journo Portfolio
Ever wonder what sets successful businesses apart from those organizations that struggle year after year? The product or service, pricing, industry, market share, and a thousand other factors can impact business success. However, there is one area that if they don’t get right, they’ll never flourish as an organization. Hiring and retaining quality employees. You may believe that your customers are the most important aspect of your business, but who is serving your customers? Without a top-notch staff, your product won’t make it to market, and you won’t have any customers to serve. With high turnover rates across industries, employers are scrambling to understand what attracts top talent, cultivates loyalty and engagement among employees, and encourages them to stick around for the long haul. If your team is experiencing dissatisfaction, low engagement and productivity, and a revolving door in your HR department, you’re probably wondering this as well. The good
Most businesses want to grow and be successful, but what they often don’t realize is that success doesn’t happen overnight. It takes hard work, dedication, and a clear vision of what you want your business to become. One of the biggest dangers that can prevent a business from achieving its goals is marketing myopia. In this article, we will discuss what marketing myopia is, what causes it, how to avoid it, and some examples of businesses that have suffered from it. It often leads to businesses making decisions that are not in the best interests of their customers or that fail to take into account changes in the marketplace. Top Causes of Marketing Myopia A Disconnect between The Business and Its Customers The most common cause is a lack of understanding of what customers really want. This can happen when businesses focus too much on their own products and services
Welcome to Breaking the Blueprint — a blog series that dives into the unique business challenges and opportunities of underrepresented business owners and entrepreneurs. Learn how they’ve grown or scaled their businesses, explored entrepreneurial ventures within their companies, or created side hustles, and how their stories can inspire and inform your own success. Podcasts are an excellent way for entrepreneurs to gain inspiration and actionable career advice. However, entrepreneurs in minority communities searching for podcasts for and about people with similar experiences and identities to themselves may have a hard time doing so. In this post, we’ve compiled a list of educational podcasts for entrepreneurs in minority groups that are worth listening to gain inspiration and insight from people with shared experiences. 1. Side Hustle Pro Side Hustle Pro’s host Nicaila Matthews Okome interviews inspiring Black women entrepreneurs that have grown side hustles into profitable businesses. Listeners learn about their processes
Imagine the leaders that inspire you. Each leader is unique, with different leadership styles that they use to meet goals, motivate, and inspire. To help you understand the impact each type of leader has on a company, this post will explain what a leadership style is. We’ll cover the most common types of leadership and how they can impact the business and the team. Then you’ll get some tools to help you figure out what styles are best for you. Start reading, or jump to the section you’re looking for: Types of Leadership Styles Deciding Between Different Leadership Styles How to Choose the Right Leadership Style for You Leadership Style Assessment Why It’s Important to Know Your Leadership Style Knowing your leadership style is critical because it can help you determine how you affect those who are under your direct influence. How do your direct reports see you? Do they
Google Docs offers many helpful features for marketers. One of those valuable features is adding a text box to your Google Doc. If you’re sharing your document with colleagues, inserting a text box will help make your document look more professional while also drawing your reader’s attention to important information. If you’re a visual learner, adding a text box to your doc will help you visualize and organize your thoughts. Inserting a text box into your Google Doc is simple. Here’s how. How to Add a Text Box in Google Docs To insert a text box in Google Docs, use the Drawing Tool. Click “Insert.” Then click “Drawing” and “New.” Within the Drawing tool, click the “text box” icon. 1. Go to “Insert” and then click “Drawing.” Select “New.” Across the top of the Google Docs toolbar, locate and click “Insert.” A dropdown menu with several options will appear. To
In 2022, video is more important to consumers than ever before. Each day, we stream our favorite shows, watch YouTube videos to learn something new, or follow events, Q&As, and interviews via live video. While video isn’t going anywhere, it’s always expanding, changing, and evolving to fit consumer preferences and new platforms — and marketers must keep up. Here, we’ll highlight five research-backed ways video consumption habits are changing and how marketers can respond strategically. How Video Consumption is Changing in 2022 1. Increasingly, consumers are relying on marketing videos from brands. In the past, consumers would visit websites, look at online reviews, watch commercials, and maybe watch a few YouTube videos to learn about a product. Now, with video being accessible on every major social media network, they are learning to rely more heavily on this type of content in their research phase. According to HubSpot Blogs research, 66%
Remember when social media was all about keeping up with your friends and family? For better or worse, those days are gone as more social platforms are now focused on keeping you connected with an endless stream of products you can buy without even leaving the app. In other words, social media is the next frontier of e-commerce, and DMs are the future of customer service. That’s the bold claim we made after running our survey of 500+ Instagram marketers earlier this year — but Instagram recently announced a big change confirming our theory. In July, Instagram revealed that the app will let shoppers place and track orders directly in their DMs. What Instagram’s DM Shopping Feature Looks Like Instagram’s new DM features are similar to the messaging features of WhatsApp payments. Rather than going to a brand’s online retail store or Facebook/Instagram Shop, prospective customers can now shop and
With roughly 15 million active content creators on YouTube, it feels like almost everyone has a YouTube channel these days — so how can you make your channel stand out from the rest Fortunately, there are always new viral challenges that can help you find your audience, boost your engagement, and showcase your unique personality as a content creator. Some challenges can be done on your own and a few will need involvement from friends, family, or partners, but many challenges are interesting and fun to complete. Here are some of my favorites: YouTube Challenges You Can Do Alone Things Only 1% of People Can Do Good Things Challenge Surviving on a Penny Challenge Buying the First Five Things You See Recommended in Ads YouTube Challenges You Can Do With Friends or Family Who Wore It Better Whisper Challenge Best Friend Challenge Who Knows Me Better? Partner or Best Friend?
The line between marketing and digital marketing has blurred. Offline marketing was once considered “traditional” compared to online or digital marketing. However, with many tactics living in the digital sphere, marketing changes as fast as technology does. Traditional marketing, which ranges from radio ads to billboards and magazine spreads, simply adjusted to the new era. Radio ads became podcast sponsorships, billboards turned into web banners, and magazine spreads changed from ink on paper to pixels on a screen. The benefits of this digital transformation are countless. The ability to target the right audience and engage them into action – subscribe, consume, or buy, are just a few examples. Digital Marketing Specialties Are Endless Inevitably, as with any constantly evolving field, specializations change. Today, being a digital marketer is only the beginning. Once you are familiar with the basics, you can find your specialty and niche. Based on your interests and