Forms
Think about a time when you were on the train, sitting in the airport, or simply lying on the couch, and you had to complete an online form on your smartphone. Did you ever pay attention to the mobile form design? Chances are you haven’t noticed. That’s the goal — to give users an intuitive experience that gets them to seamlessly fill up the form and continue with their day. In this guide, we’ll review the most effective ways to do just that. Here, you’ll learn how to design mobile forms that are not clunky or misaligned, but that help boost conversions and create a great user experience. Table of Contents What is mobile form design? Mobile vs. Desktop Form Design Mobile Form Design: 11 UX Guidelines Mobile vs. Desktop Form Design Today, your website visitors aren’t just browsing your site, viewing your content, and completing your forms from their
Marketers spend hours brainstorming ways to grow their email lists. No matter what industry you’re in, email capture is a powerful and high-impact marketing activity. Now, there are many ways to grow your subscriber base — beyond the simple sidebar lead magnet and pop-up forms. This blog will cover: What Is Email Capture? 7 Email Lead Capture Strategies to Use in 2022 7 Email Lead Capture Tools to Use in 2022 1. Ask, “What’s in it for me?” While every company in every industry may have a different tactical implementation to capture email leads, at the core of every strategy is this formula: “What’s in it for me?” is such an underrated question in marketing. In other words, you need to ensure that whatever information you’re asking for is worth giving up in exchange for your offer. In some cases, the value exchange is extremely straightforward. Take, for example, WaitButWhy.
So you’ve created an amazing landing page to promote a special offer. You’ll need form conversion to turn your hard work into leads. Where you place your forms, how they’re designed, and the language in your call-to-action all shape your visitor experience. Get these elements right, and you can grow your lists. This post explores how you can optimize your forms to gather high-quality leads. You’ll learn the following: What is form conversion? 10 Tips to Optimize Form Conversion Getting Started with Form Conversion A “good” conversion rate falls between 2% to 5%, according to CRO platform company Adoric. However, Hubspot research from 2020 found that only 22% of companies were satisfied with their conversion rates. Email collection forms were the most successful method for converting customers, with a 15% conversion rate in 2020. 10 Tips to Optimize Form Conversion If you want to transform your underperforming lead-generation forms, you’ll need to
Forms are often an integral part of a buyer’s journey, and most companies already use web forms as part of their marketing strategy. In fact, 74% of companies use web forms for lead generation, and 49.7% say their online forms are their highest converting lead generation tool. Forms can vary greatly in purpose — you might use a form to get more sign-ups to your email newsletter, collect email addresses to send coupons and special offers, create gated content for viewers, or allow leads to sign-up for free versions of your product. Ultimately, a form is often the fastest and most effective opportunity for you to collect leads and nurture them into sales. But creating a form can feel like a tricky endeavor, particularly since a form’s design can have a major impact on whether a visitor fills it out, or abandons your site altogether. Here, we’re going to dive
As inbound marketers, we care about creating frictionless experiences for our website visitors that will also generate leads. Most of the time we can do both but in the case of pop-up forms, conflict does emerge. Over the past few years, pop-up forms have re-emerged as a popular marketing tactic for promoting content, driving blog subscriptions, growing email lists, and fueling lead generation. The question is, do pop-up form work? We’ll cover that and more below. What is a pop-up form? Pop-Up Triggers Do pop-up forms work? Tips for Crafting High-Converting Pop-Ups What is a pop-up form? A pop-up form is a window that appears while a user browses a website. It can be triggered by a number of actions, including interactions with an element on the page, scrolling, and inactivity. Pop-ups have become so prevalent that back in 2016, Google weighed in to announce it would start penalizing websites
Are you one of the 266 million people who shopped online in the U.S. last year? If yes, there’s a good chance you’re familiar with web forms. Not only do you use web forms to receive information, goods, and services from online stores, but they’re also crucial for the businesses that create them and embed them on their sites. Marketers use web forms for a number of reasons — to complete an order, keep track of a customer’s personal information, or collect lead information. And web forms can have a powerful impact on a business. 28% of marketers say the right form fields help improve lead scoring, which means more qualified leads. According to Venture Harbor, a well-designed multi-step form converted 53% of site visitors to leads. Web forms also help businesses increase conversions by taking potential customers through the lead flow process. This happens when a person visits your
You’ve heard it before – forms are the gold standard when it comes to capturing leads, learning about industry trends, doing market research, and even just getting some customer feedback. If you’re looking for the best online form builders, we’ve compiled a list of the top 30 currently available. Plus, discover the steps to create an online form. Before we dive into the best form builder tools for 2022, let’s talk about what a form builder exactly is. With no shortage of options, the best form builder apps tend to be quite similar and user-friendly. Whether you want to make a contact form, a sign-up form, or a survey, form tools are the easiest way to create web forms, with drag and drop questions, multiple form fields, and different color and structure options. Once your responses start coming in, most forms will also import each entry into a spreadsheet or