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GlockApps: Email Warm-Up: Does it Really Boost Your Deliverability and Sender Reputation?
- February 19, 2024
- Posted by: Top Deliverability
- Category: Email Services GlockApps Industry News
GlockApps just issued a new insightful blog:
What Is Email Warm-Up? Just imagine a situation where your company needs to introduce itself to someone for the first time. You wouldn’t start with a long conversation about your history and values right away, would you? Instead, you would probably start with small talk, building rapport and trust step by step. An email warm-up is something like that because it allows you to build trust with email service providers gradually. When you start sending emails from a new domain or IP address, email warm-up is the process of progressively familiarizing yourself with email providers like Gmail or Outlook. At first, you start by sending a small number of emails and slowly increase the volume over time. In this simple way, you show these providers that you are a legitimate sender and not a spammer. So it’s basically about starting a little to make sure your emails are being seen
Continued here: Email Warm-Up: Does it Really Boost Your Deliverability and Sender Reputation?
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