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EmailToolTester: Shopify Email vs Mailchimp: Which should you choose for your store?
- February 19, 2024
- Posted by: Top Deliverability
- Category: Email Services EmailToolTester Industry News
EmailToolTester just issued a insightful story:
When I launched my Shopify store back in 2016, Shopify Email didn’t even exist. Back then, ecommerce store owners had to look for other email service providers (ESPs) for their marketing needs. Choices were limited. Fast forward to today, and the email marketing landscape has completely changed. In 2019, Shopify Email joined the ranks of established ESPs like Mailchimp, which has been around since 2001. So does Mailchimp’s nearly two-decade head start make it the better option? In my opinion, both tools are valuable for different reasons and the decision will likely depend on these main factors: The size of your mailing list and how many emails you send per month Your email marketing automation needs What features you need beyond email marketing (SMS, social media marketing, etc.) As for me, I’ve built several Mailchimp campaigns, and even invested in a paid plan for my ecommerce store. But ultimately, I’ve
Read more here: Shopify Email vs Mailchimp: Which should you choose for your store?
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