Email Services
What Do Spam Complaints Stand for? Spam complaints are signals of unwanted or unsolicited email communication. Typically they happen when a recipient marks an email message as “spam” or “junk” in their email client. The most common situation when a recipient reports an email as spam is when they receive email communications they didn’t explicitly subscribe to. However, there are different reasons for subscription messages to be reported as spam, in particular: the recipient finds email content irrelevant or intrusive; the recipient can’t find an unsubscribe link; the unsubscribe process doesn’t work; the recipient is still receiving emails after they unsubscribed; the company sends too many emails; the recipient cannot recognize the sender. Whatever the reason for a spam complaint is, it indicates a weak side of a brand’s email program. Spam complaint rates are a concern for email senders and marketers because they can negatively impact the sender’s email
A DMARC record will need to be created and published in your domain’s DNS hosting provider. Some popular hosting providers are GoDaddy, Namecheap, DNS Made Easy and Cloudflare. We have several guides listed below for many of the top hosting providers to help you with each step of publishing your record. If you do not see your hosting provider listed below, you’ll want to get the step-by-step instructions directly from your provider’s website and follow their help documentation if you get stuck. Domain Name System (DNS) is an important service for all traffic that is sent or received over the internet (email, web traffic, etc.). DNS helps provide all of our connected devices with routing directions and instructions on how to perform a specific task, such as sending an email or visiting your favorite news site. Your DMARC record will inform others how to handle email that claims to come
Do you know that the same email message can be rendered in different ways, depending on the recipient’s email client, system, and environment? In other words, there are different ways that a message could fail. Email marketing experts know that creating exceptional emails is harder than it has ever been. The recipients’ expectations have reached previously unheard levels – 86% of recipients will unsubscribe from a brand’s communications after just a couple of poor experiences. With numerous email communications people receive in their inboxes every day, the necessity of keeping the readers’ engaged dictates that marketers keep up their email practices with the time. The use of artificial intelligence for email marketing helps automate a lot of tasks. AI allows to create appealing Subject lines, write content that resonates well with the recipients, send automated sequences and event-triggered messages to serve the subscribers’ needs better. In the world of email
If you’ve just started exploring software options for your email marketing capabilities, it’s more than likely that you’ve come across two of the most renowned email marketing automation platforms out there: HubSpot and Mailchimp. These two email marketing tools are packed with amazing features designed to help you reach your email marketing objectives. However, the question is: which one of them is the best choice for your business? In our detailed comparison of Mailchimp vs HubSpot, we will analyze their key features such as email deliverability, automation capabilities, pricing, and more to help you find out which email marketing service is the best option for your marketing needs. Mailchimp vs HubSpot: Summary Both Mailchimp and HubSpot are excellent email marketing tools, but they cater to different business needs and sizes. Mailchimp is the more budget-friendly option for small businesses and startups, with a free plan and lower-cost tiers. HubSpot also
What is the difference between B2B and B2C email marketing? Email marketing continues to thrive in the digital sphere and stands as a fundamental tool for businesses aiming to connect, engage, and convert their target audience. However, the strategies used in this sphere are as diverse as the audiences they serve. Business-to-business (B2B) and business-to-consumer (B2C) email marketing are the two most common models of operation in e-commerce and sales in general, but they are tailored for different purposes and require various skills and resources. Despite the similarity of the names, the differences are significant. On the surface, it seems like one would be more logic-driven while the other appeals to emotions. However, as you will soon learn, this is not always true. Here are the main differences between B2B and B2C email marketing for your campaign success. B2B vs B2C Email Marketing Motivation In the last Content Marketing Institute
Sometimes the hardest decisions to make are between two good options. Both Klaviyo and Mailchimp are solid email service providers. They both go beyond the basics, offering marketing automation, A/B testing, and landing pages. For ecommerce store owners, this means tools like dynamic product recommendations and transactional email capabilities are at your fingertips. That’s not to say that Mailchimp and Klaviyo are exactly equal, however. Each has its pros and cons, and picking the best one for you might come down to a specific feature or function – especially if you’re looking to optimize your ecommerce store’s email marketing strategy. We’ve thoroughly tested Klaviyo vs Mailchimp, focusing on those crucial details that can make or break your decision. Keep reading to learn which one we’d recommend for online store owners. The answer might surprise you! Klaviyo vs Mailchimp: Main Differences Based on our research, the most significant differences between Klaviyo vs
Table of contents Intro What is Mailbox Rotation and Why Is It Important? Explaining the Definition of Mailbox Rotation Reasons to Do It: Checklist: Do You Need Mailbox Rotation? Decline in Conversions to Replies and Meetings Booked: Low Inbox Rate: Getting Marked by Spam Filters and Blocklists: High Bounce Rate: High Spam Complaint Rate: How to Leverage Mailbox Rotation for Your Email Outreach? Set Up Additional Sending Domains/Subdomains and Mailboxes: Add SPF, DKIM, and DMARC Reports for Each Sending Domain/Subdomain: Warm Up the Mailboxes: Enable Automatic Mailbox Performance Monitoring with GlockApps: Intro Email outreach remains a powerful tool for acquiring new businesses. However, maintaining high conversions and inbox placement is more challenging than ever before. One strategy gaining popularity is mailbox rotation. In this article, we’ll dive into what mailbox rotation is, its importance, and how you can leverage it to improve your email outreach results. What is Mailbox Rotation
With Google and Yahoo transitioning several long-standing best practices to enforced sender requirements, we created the following guide to ensure you understand where you can find evidence of delivery issues and begin to understand what additional steps you need to take in order to ensure you are sending according to their guidelines. What are error codes? Email error codes and bounce strings are generated when one email server attempts delivery to another email server that results in a failure. Error codes are also commonly referred to as bounce codes, SMTP errors, or Delivery Status Notifications (DSN). You can use the messages and codes to help understand the underlying reason and attempt to troubleshoot them. Most often, the source sending emails on your behalf will have developed software to handle errors in an automated fashion for you. Where some email sources may expose these errors to you through their interface, the
Table of contents How Email Marketing Evolved 2024 Email Marketing Trends: What’s in Store for Us #1. AI and Machine Learning for Email Marketing Automation #2. Interactive Elements in Emails for Better User Experience #3. Super Email Campaign Personalization for Better Conversions #4. Respect of User Data Privacy Closing Thoughts According to Statista, there were about 55 million email users worldwide in 1997; by 2026, that number is expected to raise to 4.73 billion. This startling increase highlights how popular email is in our globally connected world. How Email Marketing Evolved An exciting electronic mail entered our lives in the 1990s. We were so enthralled with the idea of reaching someone on the other end of the earth within minutes! Since then email has evolved from a channel of personal communication to an effective marketing tool. Email brought new opportunities to brands and became an integral part of many business
Did you know that email marketing automation has become an essential feature in 2023? By utilizing different automation tools, marketing professionals can streamline processes, collect and analyze user data, send the right messages at the right time, and ultimately maximize their email campaign effectiveness. In this article, we’ll explore the advantages of automated email systems and how they work. What Is Email Marketing Automation? In today’s environment, consumers have more options than ever for interaction with brands, omnichannel marketing dominates the landscape. Therefore, companies that don’t use automatic tools in place will fall behind, as customers will prefer the businesses that do. Automation drives email marketing in this decade, simply because it is a powerful way to streamline work tasks, freeing up valuable time previously spent on compiling email lists, creating generic messages, and manually scheduling events. This ability to automate routine tasks and use data-driven insights in email marketing