Top Deliverability’s Blog
EmailToolTester: Emojis in Subject Lines:Should you use them?
- February 19, 2024
- Posted by: Top Deliverability
- Category: Email Services EmailToolTester Industry News
EmailToolTester just released a interesting blogpost:
As an email marketer, you will hear many supposed advantages of using emojis in email subject lines. These include: Standing out in a crowded inbox Increasing engagement. Reinforcing your message’s meaning Boosting your brand identity Saving space (for better visibility) However, there are just as many quantitative studies that contradict these assumptions, as there are those that support them. So what’s the deal? Are emojis in email subject lines good, or bad for business? I’ve analyzed all the research studies on the use of emojis in email subject lines to help you decide. And at the end of this article you’ll also find recommendations for best practices if you do use emojis in your subject lines. Conflicting Studies on Emojis in Email Subject Lines If you’re thinking about using emojis in subject lines, you’ll find research to support whatever decision you make. Such studies include work by: Nielsen Norman (NN)
Read more here: Emojis in Subject Lines:Should you use them?
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